# Troublemaking T-Shirts This Funny T-Shirt Design Encourages Mischief By Laura McQuarrie | Published 2014-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/funny-t-shirt-design References: [fancy](http://fancy.com/things/281347935814294603/Get-Drunk-&-Start-A-Riot-T-Shirt) & [afterhoursagenda.storenvy](http://afterhoursagenda.storenvy.com/products/768888-get-drunk-and-start-a-riot-mens-black-cotton-t-shirt) This [funny t-shirt design](https://www.trendhunter.com/trends/capsule-tee) plays off of the popular "Keep calm and carry on" saying, but swaps this motto for a message that's totally the opposite. After Hour Agenda is a [fashion label](https://www.trendhunter.com/trends/cool-to-connect-1) that's specifically designed for those who like to have a good time, get into trouble and most of all, have a good sense of humor. The 'Get Drunk and Start a Riot' shirt by After Hours Agenda shirt is made from a soft 100% combed ring-spun cotton jersey fabric, so that if you need to crash on the spot after a particularly rowdy night of mischievous activities, you're good to go. This shirt would make a pretty comical gift for that friend of yours who is [a bit of a troublemaker](https://www.trendhunter.com/trends/vlad-frank-midnight-mischief). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Humorous Fashion:** The emergence of funny t-shirt designs that cater to individuals with a good sense of humor presents an opportunity for brands to capitalize on the demand for unique and entertaining fashion items. - **Anti-establishment Messaging:** The trend of using unconventional and rebellious messaging on t-shirts provides a disruptive innovation opportunity for brands to appeal to the growing counterculture movement. - **Niche Lifestyle Apparel:** The rise of niche fashion brands that cater to specific lifestyles, such as After Hour Agenda's focus on night owls and troublemakers, showcases the potential for targeting unique consumer segments with specialized apparel. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore the market potential of offering humorous t-shirts as a way to attract customers seeking unique and entertaining fashion pieces. - **Streetwear:** The streetwear industry can tap into the trend of anti-establishment messaging on t-shirts to cater to consumers seeking clothing that reflects their rebellious spirit. - **Gifts and Novelties:** The gifts and novelties industry can take advantage of the demand for comical shirts, like After Hour Agenda's 'Get Drunk and Start a Riot' design, by offering a range of humorous options for customers looking for light-hearted gifts. ## Related on Trend Hunter - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Boozy Co-Branded Golf Shirts](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Lazy Vodka-Branded Thanksgiving Clothing](https://www.trendhunter.com/trends/titos-turkey-rot-merch.md)