# Gangster Grandparents Photography This Funny Photo Series Shows Grandparents in a Whole New Light By Farida Helmy | Published 2014-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/funny-photo-series References: [featureshoot](http://www.featureshoot.com/2014/02/linda-dajana-kruger/) & [dailynpower.tumblr](http://dailynpower.tumblr.com) Giving grandparents a super hip makeover, German photographer Linda Dajana Krüger gives the nostalgically sweet image of grandma and grandpa a surprising and amusing jolt in this funny photo series. Decking out sweet grandparents into funky gangster grandparents, this funny photo series 'My Generation' has these 70-year-olds styled in the latest street cool fashions. The photographer, who shot the series for VICE Germany, went to a local retirement home to recruit her models, and she was lucky to find such a fun bunch who were able to strut, flaunt, pose and show off their attitude and swagger. Adorned in some [modern hipster bling](https://www.trendhunter.com/trends/aging-disgracefully-collection), the models look adorably funky in their new outfits and their (first time to be held) [iPhones](https://www.trendhunter.com/trends/pgytech-retrova). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Hipster Grandparents:** Opportunity for fashion brands to market trendy clothing and accessories to older demographics. - **Alternative Aging:** Potential for unconventional retirement homes and communities catering to seniors who want to embrace and enjoy youthful lifestyles. - **Elderly Empowerment:** Chance to create platforms and initiatives that celebrate the vitality and individuality of older adults. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the growing market of older adults who are interested in trendy styles. - **Hospitality:** Opportunity to develop unique retirement communities that cater to seniors' desires for a vibrant and active lifestyle. - **Technology:** Tech companies can create products and services tailored to the needs and preferences of older adults, such as user-friendly smartphones and wearable devices. ## Related on Trend Hunter - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Grandma-Inspired Sneaker Releases](https://www.trendhunter.com/trends/grandmas-couch-2-rivalry-lo.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Time-Altering Digital Portraits](https://www.trendhunter.com/trends/time-machine-feature.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Hip-Hop Group-Approved Cookies](https://www.trendhunter.com/trends/grandmas-cookies.md)