# Spoofed Milk Campaigns The Funny or Die Milk Ads Address the Idea of Sexist Advertising By Meghan Young | Published 2011-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/funny-or-die-milk References: [adrants](http://www.adrants.com/2011/07/six-more-decidely-sexist-got-milk-ads.php) & [funnyordie](http://www.funnyordie.com/slideshows/adb12badcf/6-rejected-anti-women-milk-campaigns) These six Funny or Die Milk ads were created in response to a series of print ads that promoted milk as a way to combat PMS symptoms. The [Everything I do is Wrong](http://www.trendhunter.com/trends/everything-i-do-is-wrong-campaign) ad campaign was met with a lot of complaints. Although some thought it was a humorous spin on traditional milk ads, most didn't agree and this Funny or Die Milk campaign shows how many thought the original ad was actually "made by idiots." As a spoof of the original, rather tasteless print ads, these six prints were claimed to have been a rejected campaign idea. From explicitly sexual innuendos to outright abusive beliefs, the Funny or Die Milk ads are pretty crazy. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humorous Response Ads:** Opportunity for businesses to create funny and relatable ads in response to controversial or unpopular campaigns. - **Challenging Sexist Advertising:** Opportunity for businesses to address and critique the issue of sexist advertising through creative and impactful campaigns. - **Spoof Marketing:** Opportunity for businesses to use spoof marketing to parody and mock traditional advertising tactics for greater engagement and awareness. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunities in the advertising and marketing industry include creating alternative and comedic campaigns that challenge traditional advertising norms. - **Creative Content Production:** Opportunity for disruptive innovation in the creative content production industry by developing humorous and thought-provoking content that takes a stand against sexist advertising. - **Consumer Goods:** Disruptive innovation opportunity for consumer goods companies to incorporate humor and social commentary in their advertising campaigns to resonate with more consumers. ## Related on Trend Hunter - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md)