# Candid Cosmetic Bags Waldo Pancake's Funny Makeup Bag Shamelessly Discloses Its Contents By Laura McQuarrie | Published 2014-09-01 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/funny-makeup-bag References: [fancy](http://fancy.com/things/470307585954680569/Cosmetic-Bag-by-Waldo-Pancake?list_id=14107833) & [waldopancake](http://www.waldopancake.co.uk/really-good-waldo-pancake-make-up-bag-cosmetic-bag-contents-my-face.html) This funny makeup bag by Waldo Pancake plays off the idea that some women have to "put on their face" on the morning. The sassy cosmetic bag comes in a bright pink color and bold text that reveals the contents inside the opaque bag as "my face." If you know someone who can't leave the house without their mascara, foundation, concealer and lipstick, this is a perfect gift for the beauty-obsessed diva. The bag is small but spacious, with room for all of these [makeup essentials](https://www.trendhunter.com/trends/lip-cheek-sticks) and more. The humorous 'Contents: My Face' cosmetic bag is made from a [waterproof polyurethane material](https://www.trendhunter.com/trends/travel-toiletry-bag1), with black lining on the inside and another sassy Waldo Pancake quip that reads: "Oh good, another bag." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What's Driving This Trend - **Humorous Cosmetic Bags:** Opportunities for creating a line of funny and sassy cosmetic bags that appeal to consumers' sense of humor. - **Transparent Cosmetic Bags:** Opportunities for designing cosmetic bags with transparent material to showcase the contents and add a fun and playful element to the product. - **Compact Cosmetic Bags:** Opportunities for creating compact and convenient cosmetic bags that can fit in a purse or travel bag for on-the-go touch ups. ### Who This Affects Most - **Beauty:** The beauty industry can benefit from incorporating humor and playfulness into cosmetic bag designs, as well as creating compact and transparent options to appeal to consumers' practical needs and personal tastes. - **Fashion Accessories:** The fashion accessories industry can expand its product offerings by incorporating humorous and transparent cosmetic bags as a playful and functional addition to their accessory lines. - **Gifts & Novelties:** The gifts and novelties industry can benefit from incorporating humorous cosmetic bags as a fun and affordable gift option for consumers with a sense of humor. ## Related on Trend Hunter - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Tech-Enhanced Cosmetic Bags](https://www.trendhunter.com/trends/smart-cosmetic-travel-case.md) - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Travel-Ready Toiletry Bags](https://www.trendhunter.com/trends/travel-toiletry-bag1.md) - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md)