# Relaxing Toronto-Based Candles Real Talk Candles Keep Its Scents ‘Close to Home’ By Anna Aksenovich | Published 2021-10-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/funny-labels-candles References: [torontolife](https://torontolife.com/memoir/i-made-8000-candles-in-my-apartment-how-one-woman-transformed-her-instagram-side-hustle-into-a-bricks-and-mortar-store/)  [Real Talk Candles](https://www.trendhunter.com/trends/candle-collection-1) offer a variety of relaxing candles with relatable titles. The story behind the founder’s candle-making hobby is also relatable to many. Being overwhelmed with work and suffering from PTSD, Rickards started making candles as a relief from stress. The first candle she made was an anxiety candle with the label that brought much-needed humor to a stigmatized topic of mental health. During the [PS5](https://www.trendhunter.com/trends/phantom-blade-zero) roll-out last year, Rachael-Lea Rickards – the founder of Real Talk Candles — sold a candle with the label 'PS5: Smells Like: You’re Not Getting One,' which took her side-hustle from her kitchen in downtown Toronto to an international level. Currently, the online store is selling 'Happy Halloween: The Only Day It is Okay to be Ghosted' candles among a range of other relatable and funny labels. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Relatable Candle Labels:** Creating candles with labels that relate to customers' emotions and experiences can help candles businesses stand out in a saturated market. - **Mental Health-themed Candles:** As mental health continues to be a trending topic, candle businesses can offer mental health-themed candles to draw attention to the need for self-care and relaxation. - **Humorous Candle Labels:** Using humor on candle labels can help businesses appeal to younger demographics and create social media buzz. ### Industries Being Reshaped - **Home Decor Industry:** Real Talk Candles is part of the home decor industry, which is constantly evolving and has room for innovative scented candles and unique designs. - **Wellness Industry:** Candle businesses can market their products as part of the wellness industry, as candles are often used for relaxation and self-care purposes. - **E-commerce Industry:** Online candle businesses have exploded in recent years, making the e-commerce industry a great opportunity for innovative candle brands to reach a wider audience. ## Related on Trend Hunter - [Hand-Poured Soy Candles](https://www.trendhunter.com/trends/homecoming-candles.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Uplifting Youthful Candles](https://www.trendhunter.com/trends/friday-collective.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Neuroscientifically Crafted Scented Candles](https://www.trendhunter.com/trends/neuroscientifically-crafted-scented-candles.md) - [Calming Fun-Loving Candle Collections](https://www.trendhunter.com/trends/unbound-glo.md) - [Self-Care Reminder Candles](https://www.trendhunter.com/trends/me-time-candle.md) - [Table-Top Gaming Candles](https://www.trendhunter.com/trends/dnd-candles.md)