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# Sweet Funnel Cake Fries
Burger King is Bringing Funnel Cake Fries to the Masses

By Katherine Pendrill | Published 2019-01-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/funnel-cake-fries-1
References: [delish](https://www.delish.com/food-news/a25999906/burger-king-funnel-cake-fries/)

Funnel cake has always been a carnival staple and now you can enjoy the sweet taste of fried batter anytime in the form of [Burger King's](https://www.trendhunter.com/trends/chicken-waffle-fries) new Funnel Cake Fries. In short, it's like a little taste of summer in the middle of January.

Just as the name suggests, Burger King's Funnel Cake Fries take sweet funnel cake batter and turn it into perfect [French-fry shaped pieces](https://www.trendhunter.com/trends/fryseasoned-onion-fries). The hot and crispy dough sticks are then topped off with powdered sugar for extra sweetness. The result is a shareable dessert that almost looks like a regular batch of French fries covered in a dusting of salt.

If you're looking to get your hands on this new dessert option, Funnel Cake Fries will be available for a limited time at Burger King locations from January 24 onward.

Image Credit: *Burger King.*

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 37% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Sweet Funnel Cake Fries:** The trend of incorporating familiar flavors into unique food formats offers opportunities for disruptive innovation in the fast food industry.
- **Fried Batter Desserts:** The trend of creating fried batter desserts opens up possibilities for disruptive innovation in the dessert industry.
- **Seasonal Menu Items:** The trend of introducing seasonal menu items allows for opportunities in the fast food industry to create limited-time offerings that generate excitement and drive sales.

### Who This Affects Most

- **Fast Food:** The fast food industry can capitalize on the trend of incorporating familiar flavors into unique food formats by creating innovative food items that appeal to a wide range of customers.
- **Dessert:** The dessert industry can explore disruptive innovation opportunities by experimenting with unique fried batter desserts that offer a twist on traditional treats.
- **Restaurant:** Restaurants can leverage the trend of introducing seasonal menu items to attract customers and create a sense of urgency to try limited-time offerings, increasing revenue and customer loyalty.

## Related on Trend Hunter

- [Sweet Funnel Cake Fries](https://www.trendhunter.com/trends/new-funnel-cake-fries.md)
- [Air Fryer Dessert Fries](https://www.trendhunter.com/trends/carnival-fun-cake-fries.md)
- [Waffle Batter-Coated Fries](https://www.trendhunter.com/trends/chicken-waffle-fries.md)
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- [Crispy QSR Apple Bites](https://www.trendhunter.com/trends/fried-apple-bites.md)
- [Saucy Funnel Cake Desserts](https://www.trendhunter.com/trends/funnel-cake-with-caramel-sauce.md)
- [QSR-Created Fries Campaigns](https://www.trendhunter.com/trends/burger-king-3.md)
- [Crispy Cheese-Filled Fries](https://www.trendhunter.com/trends/mozzarella-fries.md)
