# Prideful Superhero Toys The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project By Michael Hemsworth | Published 2022-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/funko-pop-heroes-dc-pride References: [comicbook](https://comicbook.com/dc/news/new-funko-pride-2022-dc-comics-pops-poison-ivy-harley-quinn-and-robin/) & [walmart](https://www.walmart.com/ip/Funko-Pop-Heroes-DC-Pride-Pride-3-Pack-Vinyl-Figure-Walmart-Exclusive/505751218?irgwc=1&sourceid=imp_0jsR0UTwExyIREwxQcU5szWfUkGQKZQ5IWOmWg0&veh=aff&wmlspartner=imp_2514802&clickid=0jsR0UTwExyIREwxQcU5szWfUkGQKZQ5IWOmWg0&sharedid=comicbook&affiliates_ad_id=565706&campaign_id=9383)  The [Funko Pop](https://www.trendhunter.com/trends/kinder-dc-and-funko)! Heroes: DC Pride pack is being launched by the brand through its continued partnership with the It Gets Better Project in a bid to help show support for the LGBTQ+ community. The superhero toy pack consists of three [DC Comics](https://www.trendhunter.com/trends/kidrobot-1) characters including Harley Quinn, Poison Ivy and Robin who are all emblazoned with a rainbow finish. Available at [Walmart](https://www.trendhunter.com/trends/popsies), the toys are focused on showing support and have also seen the brand donate to the cause. The Funko Pop! Heroes: DC Pride pack is priced at $29.98 and will only be available for a limited time while supplies last to make it a collector must-have in the lead up to this year's Pride Month. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **LGBTQ+ Pride Merchandise:** Opportunity to capitalize on creating more Pride-related merchandises to show support for the LGBTQ+ community. - **Cause-related Marketing:** Opportunity for more brands to partner with social causes and donations in exchange for promoting their products. - **Collector's Items Trend:** Opportunity to create more limited edition collector's items in different industries to appeal to dedicated fans. ### Where This Applies - **Toy Industry:** There is an opportunity for toy companies to create more collectible-themed items to capture the interest of their target audience. - **Retail Industry:** There is an opportunity for retail companies to partner with social causes and create Pride-themed merchandise to promote their offerings. - **Entertainment Industry:** There is an opportunity for the entertainment industry to create limited edition collectibles to attract dedicated fans and enthusiasts. ## Related on Trend Hunter - [Superhero Chocolate Products](https://www.trendhunter.com/trends/kinder-dc-and-funko.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Interactive Greeting Cards](https://www.trendhunter.com/trends/popsies.md) - [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md) - [Inclusivity-Promoting Four-Piece Bracelet Sets](https://www.trendhunter.com/trends/fourpiece-bracelet-set.md)