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# Adorably Sinister Comic Figures
The Funko Batman Toys Make the Gotham Characters Look Cute

By Kyle Towers | Published 2013-03-28 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/funko-batman-toys
References: [nerdapproved](http://nerdapproved.com/approved-products/batman-funko-blind-boxed-figures-now-available-for-preorder/) & [funko](http://www.funko.com/)

These Funko Batman toys are almost patronizing to the Dark Knight and his foes and allies. It's hard to be fearful of the Joker's insane and twisted demeanor when he's a [cute and tiny plaything](https://www.trendhunter.com/trends/care-bears-caring-cuties).

What is so brilliant about Funko's strategy is that it boxes its figurines in [blind packaging](https://www.trendhunter.com/trends/pop-top). The consumer doesn't know which character or character variation they will get until they buy it. The fact that they offer 20 different figures makes this an [addictive collection process](https://www.trendhunter.com/trends/san-diego-comiccon), which may even encourage trading among friends. As depicted in the images, some characters come in a variety of poses, designs and facial expressions.

The Funko Batman toys are available for pre-order, so let the collection begin!

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 75% | Activity: 72% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Blind Packaging Collectibles:** Opportunity to create addictive and collectible products with surprise value in blind packaging.
- **Character Variation Collectibles:** Opportunity to create a market for collectibles with different variations of popular characters, encouraging trading.
- **Cute Comic Figures:** Opportunity to create adorable versions of traditionally sinister or intimidating characters, appealing to a wider audience.

### Who This Affects Most

- **Toy Manufacturing:** Disruptive innovation opportunity to create blind packaged collectible toys that appeal to collectors and fans.
- **Comic Book Merchandise:** Disruptive innovation opportunity to create new lines of collectible merchandise with various character designs and variations.
- **Gift and Collectible Retail:** Disruptive innovation opportunity to leverage cute and unique collectibles that attract a broader customer base and encourage collection.

## Related on Trend Hunter

- [Toy-Themed Film Figurines](https://www.trendhunter.com/trends/funko-pop-movies-barbie.md)
- [Miniature Horror Figures](https://www.trendhunter.com/trends/pop-mart-chucky.md)
- [Prideful Superhero Toys](https://www.trendhunter.com/trends/funko-pop-heroes-dc-pride.md)
- [Superhero Chocolate Products](https://www.trendhunter.com/trends/kinder-dc-and-funko.md)
- [Miniature Japanese Superhero Figurines](https://www.trendhunter.com/trends/ultraman-figure.md)
- [Sci-Fi-Themed Miniature Figurines](https://www.trendhunter.com/trends/book-of-boba-fett-1.md)
- [Collectible Kawaii Figurines](https://www.trendhunter.com/trends/hello-kitty-funko.md)
- [Collaborative Cookie-Themed Figures](https://www.trendhunter.com/trends/oreo-funko-pop.md)
- [Superhero-Themed Retail Toys](https://www.trendhunter.com/trends/mcfarlane-toys-1.md)
