# Canned Spritz-Style Cocktails FUNKIN Spritz Comes in Two Fresh Flavors By Michael Hemsworth | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/funkin-spritz References: [grocerytrader](https://grocerytrader.co.uk/funkin-cocktails-expands-rtd-portfolio-with-new-spritz-range/) & [funkincocktails](https://funkincocktails.co.uk)  The spritz is a classic refreshment for enjoyment during the warm weather months, so [FUNKIN COCKTAILS](https://www.trendhunter.com/trends/funkin-cocktails-spritz) has decided to make it even easier for consumers to enjoy with the new FUNKIN Spritz range. The [canned libations](https://www.trendhunter.com/trends/on-the-rocks-cans) come in two flavors including Limoncello and Raspberry, which are both characterized by their inherently summery and refreshing flavor profiles. The drinks are crafted with a 4.5% ABV that's perfect for casually sipping when enjoying a picnic, during a social gathering and beyond. Head of Brand Ashley Birch-Ruffell spoke on the FUNKIN Spritz range saying, "With the warmer months upon us, we wanted to create a drink that’s fresh, fun and can match every event. We’ve seen the rise of Spritz over the last few years in the on-trade especially and saw a perfect opportunity to create an easy, refreshing sipping experience with a vibrant new look. We’re confident they’ll become a must-have for this spring /summer and beyond.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 33% | Activity: 41% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Convenient Cocktails:** The rise of canned cocktails, like FUNKIN Spritz, is reshaping consumer preferences for portable and easy-to-enjoy alcoholic beverages. - **Flavored Alcopops:** Spritz-style drinks being offered in summery flavors such as Limoncello and Raspberry are driving interest in flavored alcopops as a refreshing alternative to traditional drinks. - **Low-abv Beverages:** The increasing popularity of sessions beverages with a lower alcohol content presents opportunities for innovative product offerings among health-conscious consumers. ### Where This Applies - **Beverage Packaging:** Innovations in packaging designs for convenience, such as canned spritzes, are creating new ways for brands to appeal to an on-the-go lifestyle. - **Alcoholic Beverage Production:** The evolution of manufacturing techniques and flavor profiles in low-ABV beverages is challenging traditional production methods for alcoholic drinks. - **Event and Hospitality Services:** The demand for easy-to-serve canned cocktails is influencing catering services to include diverse, ready-to-drink options for a wide range of events. ## Related on Trend Hunter - [Ready-to-Drink Spritz Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-spritz.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Juicy Summertime Cocktail Flavors](https://www.trendhunter.com/trends/new-funkin-cocktails.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md) - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Canned Sour Apple Martinis](https://www.trendhunter.com/trends/apple-sour-martini.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Ready-to-Pour Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-to-go.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md)