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# Funke & Will AG's Hot New Convertible
2nd Gen Yes! Roadster 3.2

By Rose A. Valenta | Published 2008-02-14 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/funke-will-ag-roadster-32-sexy-yes
References: [chicagoautoshow](http://www.chicagoautoshow.com/vehicles/detail.asp) & [yes-roadster.net](http://www.yes-roadster.net/)

The 2008 Yes! Roadster was one of the most exciting cars to make its first appearance at the Chicago Auto Show. The 2,000 pound car has a 3.2 liter V-6 engine that puts out about 255 horse power.

"Transmission choices include a standard equipped 6-speed manual or optional 5-speed automatic. Inside the 2-seat cockpit are high-quality chrome and leather materials. Ventilated disc brakes with 4-piston fixed calipers in front and back quickly bring the vehicle to a rapid stop," ChicagoAutoShow.com wrote.

The 2008 Auto Show runs from February 8th to 17th at McCormick Place, Lake Shore Drive at 23 rd Street.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 50% | Activity: 93% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Convertible Vehicles:** Disruptive innovation opportunity: Develop a convertible vehicle with improved fuel efficiency and eco-friendly features.
- **Powerful Engines:** Disruptive innovation opportunity: Create a high-powered engine with enhanced efficiency and lower emissions.
- **Advanced Braking Systems:** Disruptive innovation opportunity: Invent a braking system that provides quicker and safer stopping capabilities.

### Sectors Adopting This

- **Automotive Manufacturing:** Disruptive innovation opportunity: Integrate innovative technologies, such as electric powertrains and autonomous driving, into the production of vehicles.
- **Green Technology:** Disruptive innovation opportunity: Develop eco-friendly technologies and materials for automotive applications to reduce the carbon footprint of vehicles.
- **Car Show Events:** Disruptive innovation opportunity: Transform car shows into immersive experiences by incorporating virtual reality, interactive displays, and personalized customer interactions.

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