# Birthday Cake Breakfast Cereals Walmart's Family Size Funfetti Cereal is the "Fun and Only" By Katherine Pendrill | Published 2020-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/funfetti-cereal References: [delish](https://www.delish.com/food-news/a32333393/walmart-funfetti-cereal/) & [walmart](https://www.walmart.com/ip/FUNFETTI-CEREAL-17oz/526309355) [Walmart](https://www.trendhunter.com/trends/oreo-puffs) is transforming dessert into a socially acceptable breakfast option with its new [Funfetti](https://www.trendhunter.com/trends/funfetti-cake-donut-mix) Cereal. Sold in a family size box, this sugary sweet cereal is perfect for sharing with anyone who has an insatiable sweet tooth. Walmart's new Funfetti Cereal is a tasty breakfast cereal created by [Pillsbury](https://www.trendhunter.com/trends/funfetti-mini-pancakes) and inspired by candy-studded funfetti cake mix. Each box is filled with crunchy cereal pieces flecked with colorful candy bits—just like real cake mix. The packaging even shows the cereal inside of a cupcake wrapper, instead of a bowl, to drive home the dessert-flavored inspiration. While Pillsbury's new Funfetti Cereal is great on its own, the sweet profile of the cereal also lends itself well to baked goods or as a crunchy topping for soft desserts like ice cream. Image Credit: *Walmart.* ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dessert for Breakfast:** There is an opportunity to create new dessert-inspired breakfast options and flavors for consumers who have a sweet tooth. - **Cross-industry Collaboration:** Collaboration between dessert and breakfast industries can lead to innovative products like breakfast pastries filled with dessert flavors and toppings. - **Innovative Packaging:** Packaging that creatively displays the dessert-inspired flavors of a breakfast product can differentiate it in the market and increase customer appeal. ### Industries Being Reshaped - **Cereal Industry:** The cereal industry can create new and unique flavors that target customers seeking a dessert-inspired breakfast option. - **Dessert Industry:** The dessert industry can collaborate with the cereal industry to create new products like breakfast pastries containing dessert flavors and toppings. - **Packaging Industry:** The packaging industry can offer creative packaging solutions that visually promote the dessert-inspired flavors of a breakfast product. ## Related on Trend Hunter - [Candy-Studded Mini Pancakes](https://www.trendhunter.com/trends/funfetti-mini-pancakes.md) - [Funfetti Cake Donut Mixes](https://www.trendhunter.com/trends/funfetti-cake-donut-mix.md) - [Sprinkle-Packed Ice Cream Cakes](https://www.trendhunter.com/trends/funfetti-ice-cream-cake.md) - [Creme-Filled Birthday Cake Cereals](https://www.trendhunter.com/trends/loaded-birthday-cake-cereal.md) - [Birthday Cake-Flavored Popcorn](https://www.trendhunter.com/trends/pillsbury-funfetti-popcorn.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Baked Good-Flavored Cereals](https://www.trendhunter.com/trends/cinnabon-bakery-inspired-cereal.md) - [Sandwich Cookie Breakfast Cereals](https://www.trendhunter.com/trends/oreo-puffs.md) - [Celebratory Whole Grain Cereals](https://www.trendhunter.com/trends/confetti-cheerios.md)