# Youthful Hard Seltzers Fundays' Hard Seltzer Specifically Speaks to Millennials & Gen Z By Laura McQuarrie | Published 2021-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fundays References: [tcbmag](https://tcbmag.com/the-stable-launches-its-own-hard-seltzer-for-fundays/) & [thestable](https://thestable.com/) The Stable launched a youthful hard seltzer brand called Fundays with lighthearted flavors and just 100 calories per can. While Yard Games shares a medley of lemon, lime and pomelo flavors, Skinny Dip is infused with exotic passion fruit, guava, and dragon fruit. Chad Hetherington, co-founder and CEO of The Stable, says "Believe it or not, we identified white space in the seltzer market, leveraging our analytics and insights team, and found that there was a real opportunity to build a brand with unique flavors aimed at Gen Z and [Millennials](https://www.trendhunter.com/trends/all-friends-beverage-infusions) that didn’t take itself too seriously,” The Stable worked with [Cardinal Spirits](https://www.trendhunter.com/trends/cardinal-spirits) and [Buffalo Bayou Brewing Co.](https://www.trendhunter.com/trends/new-buffalo-ranch-chicken-sandwich) to create a product to resonate with its target audience, focusing on a full-flavor, reasonably priced and light refreshment. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Hard Seltzers:** Hard seltzer brands are moving towards developing lighthearted flavors and targeting Gen Z and Millennials to capture emerging markets. - **Exotic Flavor Infusion:** Infusing hard seltzers with exotic flavors like passion fruit, guava, and dragon fruit, is a unique opportunity to disrupt the seltzer market and appeal to adventurous consumers. - **Low-calorie Health Consciousness:** Developing hard seltzers with just 100 calories per can, is a trend that aligns with current health and wellness concerns by offering consumers a guilt-free alcoholic beverage option. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Hard seltzer companies have an opportunity to reach untapped markets like Gen Z and Millennials by creating new light and flavorful products - **Flavoring Industry:** The demand for unique flavors in alcoholic beverages is growing, and the infusion of exotic flavors into hard seltzers is a chance for flavoring companies to innovate and expand their reach. - **Marketing Industry:** Marketing agencies can work with hard seltzer companies to create campaigns that appeal to younger audiences and highlight the unique and fun qualities of the product. ## Related on Trend Hunter - [Gen Z-Targeted Hard Seltzers](https://www.trendhunter.com/trends/three-fold-hard-seltzer.md) - [Retro-Inspired Functional Seltzers](https://www.trendhunter.com/trends/wavy-daze.md) - [Indulgent Vodka Seltzers](https://www.trendhunter.com/trends/play-hard-seltzers.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Gen Z-Marketed Alcoholic Beverages](https://www.trendhunter.com/trends/united-breweries.md) - [Spiked Dragonfruit Refreshers](https://www.trendhunter.com/trends/raspberry-dragonfruit.md) - [Non-Carbonated Spiked Refreshers](https://www.trendhunter.com/trends/happy-thursday.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Escapist Hard Seltzer Packs](https://www.trendhunter.com/trends/high-noon-snowbird-pack.md)