# Shot-Sized Dietary Supplements Dose's Functional Wellness Shots Support Immunity, Skin & More By Laura McQuarrie | Published 2020-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-wellness-shots References: [bevnet](https://www.bevnet.com/news/2020/gallery-julys-new-products#pic-16) Dose is a new line of functional wellness shots that are formulated to offer specific benefits for the health of the liver and skin, as well well as soreness and immunity. The 2.4-ounce shots take the form of compact dietary supplements that can be easily taken on the go, making it easy to experience the benefits of potent citrus, berry and superfood ingredients like [anti-inflammatory turmeric](https://www.trendhunter.com/trends/the-turmeric-co-shots). While there are plenty of supplements and powdered products that are designed to offer a range of health benefits, these functional wellness shots set themselves apart with appealing sizes, flavors and formulas that speak to the wellness-minded consumer. Each of the [dietary supplement shots](https://www.trendhunter.com/trends/daily-essential-vitamin-mineral-shots) has the potential to be integrated into daily life for simple, on-the-go support. Image Credit: Dose ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Compact Dietary Supplements:** The trend of shot-sized dietary supplements that offer specific health benefits is disrupting the supplement industry through easily portable and appealing products. - **Functional Wellness Shots:** The trend of functional wellness shots formulated with potent ingredients like anti-inflammatory turmeric is creating opportunities for disruption in the health and wellness industry. - **On-the-go Support:** The trend of convenient and portable functional wellness shots that can be easily integrated into daily life is disrupting the traditional supplement market and catering to busy consumers. ### Who This Affects Most - **Supplement Industry:** The rise of shot-sized dietary supplements is creating opportunities for innovation and disruption within the supplement industry, particularly in the area of convenience and product appeal. - **Health and Wellness Industry:** Functional wellness shots with targeted health benefits are disrupting the health and wellness industry by creating new product opportunities for consumers seeking convenience and specific health benefits. - **Consumer Goods Industry:** Shot-sized functional wellness supplements are disrupting the traditional supplement market and creating opportunities for innovation and growth in the consumer goods industry. ## Related on Trend Hunter - [Multivitamin Wellness Shots](https://www.trendhunter.com/trends/multivitamin-wellness-shots.md) - [Powerful Wellness Shot Lines](https://www.trendhunter.com/trends/wellness-shot1.md) - [Wellness Juice Shots](https://www.trendhunter.com/trends/vitaminis.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Immunity Support Wellness Shots](https://www.trendhunter.com/trends/remedy-organics-wellness-shots.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md) - [Synergistic Health Shots](https://www.trendhunter.com/trends/romr.md) - [Multivitamin Wellness Shots](https://www.trendhunter.com/trends/suja-organic.md) - [Child-Friendly Juice Shots](https://www.trendhunter.com/trends/plenish-shots.md)