# Superfood Tea Cookies Gwell's Functional Tea Cookies are Made with Mushrooms & Superfruits By Laura McQuarrie | Published 2021-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-tea-cookies References: [thedieline](https://thedieline.com/blog/2021/10/7/finding-balance-within-the-smarter-snacking-market-thanks-to-gwell) & [eatgwell](https://www.eatgwell.com/shop?category=Tea+Cookies) Gwell is a female-founded and Black-Owned business that makes functional tea cookies for guilt-free snacking that's plant-based, gluten-free, soy-free, dairy-free and non-GMO. The minimally processed cookies take the form of shortbread bites that are just as enjoyable with tea as they are a cup of coffee or a cocktail. Powered by sustainably sourced ingredients, the free-from tea cookies can be found in two varieties: Peach & Pomegranate Superfood Tea Cookies and Reishi & Chaga [Adaptogen](https://www.trendhunter.com/trends/davidstea) Tea Cookies. The latter, made with mushrooms, reinvents classic shortbread with a boost from mushrooms that have been revered for their numerous benefits for thousands of years. Both nutritious cookies are made with a [gluten-free flour base with alternative flours](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies) such as sweet rice and whole-grain brown rice flour, potato starch and more. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 83% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Snacking:** Opportunity for creating new forms of functional snacking with minimally processed, plant-based and sustainably sourced ingredients. - **Superfood Adaptogens:** Opportunity for incorporating adaptogenic superfoods like mushrooms and herbs in functional food products like cookies. - **Free-from Indulgence:** Opportunity for creating indulgent food products that are free-from common allergens like gluten, dairy and soy. ### Sectors Adopting This - **Food and Beverage:** Opportunity for the food and beverage industry to expand their product line with innovative, guilt-free and functional snacks. - **Health and Wellness:** Opportunity for the health and wellness industry to offer functional food products that cater to the growing demand for superfoods and adaptogens. - **Plant-based Alternatives:** Opportunity for the plant-based food industry to innovate and create alternative forms of indulgence that are free-from common allergens. ## Related on Trend Hunter - [Functional Mushroom Gummies](https://www.trendhunter.com/trends/dirtea-gummies.md) - [Tea-Infused Fruity Cookies](https://www.trendhunter.com/trends/teafusions-waffle-cookies.md) - [Functional Mushroom Teas](https://www.trendhunter.com/trends/functional-instant-teas.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Indulgent Gluten-Free Cookies](https://www.trendhunter.com/trends/goji-berries-and-chocolate.md) - [Functional Mushroom Soft Chews](https://www.trendhunter.com/trends/superfood-soft-chews.md) - [Multi-Benefit Mushroom Chocolates](https://www.trendhunter.com/trends/mushroom-chocolates.md) - [Stress Relief Cookies](https://www.trendhunter.com/trends/ashwagandha-cookies.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md)