# Multi-Functional Sports Clothing This Activewear Conveniences the Lives of Those Using It By Mishal Omar | Published 2016-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-sports-clothing References: [kickstarter](https://www.kickstarter.com/projects/victorlegend/the-worlds-most-functional-activewear-etre) The functional sports clothing brand 'Etre' offers useful activewear for both men and women. The most functional aspect of this clothing is its waistband, which has simple features that work to make the life of those wearing it easier during physical activities. The band is able to hold smartphones, water bottles, secure key chains and it offers a cash and credit card pocket that ensures the security of the wearer's belongings. This works to ensure that people who are consistently active do not have to worry about being slowed down by the [essential items](https://www.trendhunter.com/trends/activewear-essentials) they need to take with them. This functional sports clothing works to make the process of exercising in the outdoors simpler, safer and more convenient. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Sportswear:** Opportunities for incorporating unique features into sportswear to increase convenience for consumers during physical activities. - **Smart Clothing:** Development of sportswear with technology, such as pockets for technology devices, water bottles, and cash and credit card pockets. - **Fitness Accessory Integration:** Incorporation of fitness accessories and equipment such as waistbands with smartphone holders, water bottle holders, and keychains to sportswear. ### Where This Applies - **Fitness:** Innovations in sportswear designs that can accommodate essential items for workouts, such as smartphones, water bottles, and keychains. - **Technology:** Development of smart clothing with pockets designed to accommodate technology devices during physical activity. - **Outdoor Gear:** Innovative designs in outdoor gear and sportswear that provide convenient features for individuals who enjoy outdoor activities such as running, hiking, and camping. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Tubular Flexible Runner Belts](https://www.trendhunter.com/trends/flipbelt-running-belt.md) - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Sleek Illuminating Runner Belts](https://www.trendhunter.com/trends/lumabelt.md)