# Functional Sparkling Water Brands Kevin Brodwick Debuts His New Sparkling Water Brand — ATOMICO By Kalin Ned | Published 2025-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/functional-sparkling-waters References: [bevnet](https://www.bevnet.com/pr/2025/02/26/the-launch-of-atomico) & [goatomico](http://www.goatomico.com/)  Kevin Brodwick has built a reputation as a pioneer of safer and healthier consumer products and recently, he debuted a new functional sparkling water brand called ATOMICO. Brodwick’s latest venture focuses on delivering a refreshing, zero-sugar, zero-calorie, and caffeine-free beverage enriched with 12 essential vitamins at 20% of the recommended daily allowance. ATOMICO stands out by avoiding artificial sweeteners, including Stevia, while offering organic flavors and a light fizz for everyday enjoyment. Beyond its functional benefits, the brand is deeply committed to education in STEM and space-related fields, in particular. The functional sparkling water brand partners with organizations like the [NASA US Space and Rocket Center](https://www.trendhunter.com/trends/the-future-lab) to sponsor scholarships for children to attend NASA Space Camp. Reportedly, ATOMICO is also planning to expand into school science programs and additional product categories. Image Credit: ATOMICO ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 71% | Activity: 73% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** A growing demand for functional beverages, which incorporate health benefits into everyday drinks, enables brands like ATOMICO to innovate with zero-sugar, vitamin-enriched options. - **Education Partnerships:** Collaborations between consumer brands and educational institutions highlight a trend where companies like ATOMICO create value beyond products by investing in STEM and space education. - **Organic Flavorings:** The shift towards organic flavorings in beverages offers an opportunity for companies to cater to health-conscious consumers by avoiding artificial additives and providing natural taste experiences. ### Who This Affects Most - **Beverage Industry:** Within the beverage industry, there is an emerging niche for health-focused products like functional sparkling waters, catering to consumers seeking low-calorie, nutrient-rich options. - **Education Industry:** The education industry benefits from strategic partnerships with brands like ATOMICO, which support STEM initiatives and sponsor educational programs, thereby enhancing learning opportunities. - **Natural Food Industry:** In the natural food industry, the demand for organic and clean-label products offers potential for innovation as consumers look for health-oriented alternatives to traditional beverages. ## Related on Trend Hunter - [Functional Sparkling Waters](https://www.trendhunter.com/trends/line-of-sparkling-waters.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Refreshing Sparkling Drinks](https://www.trendhunter.com/trends/functional-beverage-category.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up.md) - [Non-Carbonated Fizzy Water](https://www.trendhunter.com/trends/loftiwater.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md)