# Soda-Flavored Sparkling Waters Phocus' Guilt-Free, Functional Sparkling Water Boasts a Cola Flavor By Laura McQuarrie | Published 2020-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-sparkling-water References: [prnewswire](https://www.prnewswire.com/news-releases/phocus-introduces-cola-flavored-sparkling-water-with-natural-caffeine-301068281.html) & [DrinkPhocus](http://www.DrinkPhocus.com) [Phocus](https://www.trendhunter.com/trends/phocus-pineapple-energy-drink) is on a mission to redefine the [functional sparkling water category](https://www.trendhunter.com/trends/line-of-sparkling-waters) with refreshing and energizing Natural, Peach, Grapefruit, Blood Orange, Yuzu & Lime and Cucumber flavors, plus its all-new Cola variety for soda lovers. Cola represents a [cleaner alternative to soda](https://www.trendhunter.com/trends/suja-life) and energy drinks, as it sets itself apart with a formula containing natural caffeine from tea and the amino acid L-theanine. The guilt-free Phocus Cola boasts notes of cinnamon, citrus, vanilla and caramel to appeal to the modern consumer. As Phocus Co-Founder Tom O'Grady says, "Phocus Cola really makes you rethink what it means to be a sparkling water versus a soda by deriving the classic cola flavor from natural extracts, but maintaining the Phocus commitment to natural caffeine, refined carbonation, and most importantly, no bad-for-you additives." Image Credit: Phocus ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Sparkling Water:** Opportunity to create healthier sparkling water options with functional benefits like natural caffeine and amino acids. - **Soda Alternative:** Opportunity to disrupt the soda industry with cleaner, guilt-free alternatives using natural extracts and no bad-for-you additives. - **Innovative Flavors:** Opportunity to cater to modern consumers' desire for unique flavor profiles with non-traditional options like cucumber and yuzu. ### Where This Applies - **Beverage Industry:** Functional sparkling waters with innovative flavors can disrupt the traditional soda and energy drink markets. - **Health and Wellness Industry:** Functional sparkling waters with natural ingredients can tap into the growing demand for healthier beverage options. - **Retail Industry:** Innovative sparkling water brands with unique flavors and functional benefits can attract younger consumers and disrupt the traditional beverage aisles. ## Related on Trend Hunter - [Carbonated Hydration Drinks](https://www.trendhunter.com/trends/core-500-cola.md) - [Non-Alcoholic Cola Cocktails](https://www.trendhunter.com/trends/kola-fashioned.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Limited-Edition Beverage Cube Flavors](https://www.trendhunter.com/trends/beverage-cube.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Asian-Inspired Sparkling Waters](https://www.trendhunter.com/trends/genki-forest.md) - [Low-Sugar Cherry Sodas](https://www.trendhunter.com/trends/perfy-cherry-cola.md) - [Cola-Flavored Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-cherry-cola.md)