# Bubbly Beneficial Refreshments The GLOW Functional Sparkling Beverages Come in Six Flavors By Michael Hemsworth | Published 2022-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-sparkling-beverage References: [preparedfoods](https://www.preparedfoods.com/articles/127558-glow-beverages-inc-functional-sparkling-drinks) & [drinkglow](http://www.drinkglow.com/)  The [GLOW](https://www.trendhunter.com/trends/functional-sparkling-drinks) functional sparkling beverages are a new line of refreshments for consumers seeking out a flavorful yet beneficial option to enjoy as part of their everyday routine. The drinks come in six flavors including Ginger Lemon, Mango Apricot, Spicy Watermelon, Tiger's Blood and Pineapple Blood Orange, which come in white and black bottles to denote different functions. The white bottles are focused on hydration, while the black bottles are packed with vitamin B12 and green coffee bean extract. The GLOW functional sparkling beverages are crafted with no artificial flavors, colors or sweeteners in the mix, and are a [modern hydration option](https://www.trendhunter.com/trends/hydration-soda) that is focused towards meeting the needs of today's consumer. The drinks come as an evolution to conventional sparkling drinks. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 43% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages:** The rise of functional beverages presents an opportunity for companies to create refreshing and beneficial drinks. - **Natural Ingredients:** The demand for natural ingredients is increasing, and companies can capitalize on this trend by creating products with no artificial flavors, colors, or sweeteners. - **Personalized Hydration:** Consumers are seeking personalized hydration options, and companies can innovate by creating drinks tailored to meet individual needs. ### Where This Applies - **Functional Beverages Industry:** The functional beverages industry is growing rapidly, creating new opportunities for companies to develop and market innovative products. - **Natural Beverage Industry:** The natural beverage industry is expanding, and companies can succeed by offering drinks with no artificial ingredients. - **Health and Wellness Industry:** The health and wellness industry is a key target for companies to market their functional sparkling beverages as a healthier alternative to conventional drinks. ## Related on Trend Hunter - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [Milk Thistle-Infused Beverages](https://www.trendhunter.com/trends/glow-sparkling-hydration.md) - [Hangover-combating Hydration Drinks](https://www.trendhunter.com/trends/glow-sparkling-hydration-2.md) - [Hydrating Sparkling Beverages](https://www.trendhunter.com/trends/recoup-beverage.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Refreshing Sparkling Drinks](https://www.trendhunter.com/trends/functional-beverage-category.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md)