# Uplifting Functional Sodas Rowdy Mermaid's good mood soda Features Clinically Studied Ashwagandha By Laura McQuarrie | Published 2023-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-soda References: [prnewswire](https://www.prnewswire.com/news-releases/rowdy-mermaid-expands-functional-wellness-innovation-with-the-launch-of-the-first-shelf-stable-line-good-mood-soda-301918728.html) & [rowdymermaid](https://www.rowdymermaid.com/beverage-categories/good-mood-soda)  'good mood soda' is the first shelf-stable offering from [Rowdy Mermaid](https://www.trendhunter.com/trends/good-mood-soda) and these [low-sugar, low-calorie functional sodas](https://www.trendhunter.com/trends/super-soda) share the benefit of 200mg of ashwagandha extract. As brand founder Jamba Dunn detailed in a press release, "Ashwagandha is an incredibly powerful adaptogen, uniquely equipped to [alleviate stress](https://www.trendhunter.com/trends/nello), a function we strongly believe is missing in this category, and one that sets good mood soda apart." These sodas deliver a clinically studied dose of the most studied types of ashwagandha in the world (KSM-66) because of its superior bioavailability and ability to reduce stress and support healthy levels of cortisol. The stress-relieving sodas are packed with benefits, as well as classic flavors that soda lovers will appreciate: Orange, Grape, Lemon Lime and Cola. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 24% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Stress-relieving Functional Sodas:** Rowdy Mermaid's good mood soda delivers a clinically studied dose of ashwagandha to reduce stress and support healthy cortisol levels. - **Low-sugar Functional Sodas:** Rowdy Mermaid's good mood soda offers a low-sugar option for soda lovers, with classic flavors like Orange, Grape, Lemon Lime, and Cola. - **Adaptogenic Functional Sodas:** Rowdy Mermaid's good mood soda features ashwagandha, an adaptogen known for its stress-alleviating properties, setting it apart in the functional soda category. ### Who This Affects Most - **Beverage Industry:** Rowdy Mermaid's good mood soda introduces a new functional soda option with stress-reducing benefits, appealing to health-conscious consumers. - **Wellness Industry:** Rowdy Mermaid's good mood soda taps into the wellness trend by incorporating ashwagandha, an adaptogenic herb believed to alleviate stress. - **Alternative Soda Industry:** Rowdy Mermaid's good mood soda disrupts the traditional soda market by offering low-sugar, low-calorie options infused with ashwagandha for added functional benefits. ## Related on Trend Hunter - [Mood-Boosting Sodas](https://www.trendhunter.com/trends/good-mood-soda.md) - [Mood-Enhancing Sparkling Waters](https://www.trendhunter.com/trends/recess-mood.md) - [RTD Sparkling Adaptogenic Beverages](https://www.trendhunter.com/trends/mingle-mood.md) - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md) - [Organic Functional Sparkling Beverages](https://www.trendhunter.com/trends/functional-sparkling-beverages.md) - [Caffeinated Functional Sparkling Waters](https://www.trendhunter.com/trends/heywell-x-foxtrot.md) - [Calming Ashwagandha-Packed Kombuchas](https://www.trendhunter.com/trends/supercalm.md) - [Adaptogenic Juice Shots](https://www.trendhunter.com/trends/so-good-so-you-juice-shot.md) - [Soda-Inspired Kava-Based Beverages](https://www.trendhunter.com/trends/kavabased-beverages.md)