# Functional Mushroom Coffees Laird Superfood's Dark & Medium Roast Coffee is Uniquely Enhanced By Laura McQuarrie | Published 2020-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-mushroom-coffee References: [prnewswire](https://www.prnewswire.com/news-releases/laird-superfood-announces-new-organic-ground-coffee-with-functional-mushrooms----rich-and-bold-to-supercharge-your-cup-301061311.html) & [lairdsuperfood](http://www.lairdsuperfood.com) Whether they are blending butter and MCT oil into their coffee or adding a scoop of collagen, people are looking for more from their morning cup of coffee and [Laird Superfood](https://www.trendhunter.com/trends/protein-coffee1) is introducing new [functional mushroom coffees](https://www.trendhunter.com/trends/endurance-fuel) with added benefits. The Dark Roast and Medium Roast Ground Coffee with Functional Mushrooms feature a blend of organic cordyceps, chaga and lion's mane—three favorite functional mushrooms from Laird Superfood co-founder Laird Hamilton. The coffee products are made with Peruvian Arabica coffee beans that are grown at high altitudes that results in denser beans with richer flavor profiles. On top of this, the coffees share the wellness benefits of popular [medicinal mushrooms](https://www.trendhunter.com/trends/organic-performance-mushrooms), including chaga, the so-called King of Mushrooms. Image Credit: Laird Superfood ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Mushroom Coffees:** Opportunity for coffee companies to incorporate functional mushrooms for enhanced wellness benefits. - **Blended Coffee Enhancements:** Potential for new coffee additives and enhancements to meet consumer demand for added benefits. - **High-altitude Coffee Beans:** Opportunity for coffee producers to highlight the superior flavor profiles of coffee beans grown at high altitudes. ### Sectors Adopting This - **Coffee:** Coffee companies can innovate by incorporating functional mushrooms into their products. - **Wellness:** Wellness industry can explore the use of functional mushrooms as a key ingredient in health-enhancing products. - **Agriculture:** Opportunity for coffee growers to market high-altitude coffee beans for their superior flavor. ## Related on Trend Hunter - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Clarity-Promoting Mushroom Coffees](https://www.trendhunter.com/trends/mushroom-coffee2.md) - [Mushroom-Enhanced Coffee Collections](https://www.trendhunter.com/trends/mushroom-coffees1.md) - [Mind-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/shroomi.md) - [Mushroom-Enhanced Coffee Capsules](https://www.trendhunter.com/trends/organo.md) - [Functional Mushroom Coffees](https://www.trendhunter.com/trends/what-do-you-coffee.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-powders.md) - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md)