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# Nootropic-Based Functional Mints
Neuro's Calm & Clarity Mints are Formulated to Optimize the Mind

By Laura McQuarrie | Published 2020-04-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/functional-mints
References: [thedieline](https://thedieline.com/blog/2020/4/14/neuro-doesnt-just-want-to-be-your-average-gum-or-energy-supplement) & [getneuro](https://getneuro.com/products/neuro-gum-gaba-l-theanine-calm-and-clarity-gum)

[Neuro's](https://www.trendhunter.com/trends/meltaway-mints) functional mints are packed with ingredients that help to support clarity of mind, including [nootropics to improve cognitive functions](https://www.trendhunter.com/trends/drink-for-productivity). Three of the ingredients that are essential to Neuro's formula are GABA, which is said to "take your whole nervous system down a notch," Vitamin D3 and L-theanine, an [amino acid in green tea](https://www.trendhunter.com/trends/nudl) that helps to take the side effects out of caffeine. With a patented cold-compression method, Neuro combines its high-quality, all-natural ingredients to enhance their bioavailability and improve absorption. Notably, the formula is gluten-free, sugar-free, aspartame-free, dairy-free and vegan-friendly.

The Calm & Clarity mints are available in flavors like Honey Lemon and Ginger Chai, and can also be purchased in the form of chewing gum that's just as supportive of a clear mind.

Image Credit" Neuro

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 52% | Activity: 48% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Nootropic Mints:** Increasing popularity of functional mints that enhance cognitive functions present an opportunity for the nutraceutical industry to produce more innovative and effective nootropic-based products for enhanced mental clarity.
- **Patented Cold-compression Method:** The patented cold-compression method used by Neuro presents an opportunity for the pharmaceutical industry to explore new methods of enhancing the bioavailability and improving absorption of functional food and supplements.
- **Gluten-free and Vegan-friendly Formulas:** The growing trend for gluten-free and vegan-friendly formulas in functional foods and supplements presents an opportunity for the food and beverage industry to produce more products that cater to this lifestyle and dietary needs.

### Where This Applies

- **Nutraceutical Industry:** The booming market demand for functional mints that enhance cognitive functions presents an opportunity for the nutraceutical industry to invest more in research and development of nootropic-based products with a wider range of applications.
- **Pharmaceutical Industry:** The patented cold-compression method used by Neuro presents a unique opportunity for the pharmaceutical industry to explore new methods of enhancing the bioavailability and improving absorption of functional food and supplements.
- **Food and Beverage Industry:** The growing trend for gluten-free and vegan-friendly formulas in functional foods and supplements presents an opportunity for the food and beverage industry to produce more products that cater to this lifestyle and dietary needs.

## Related on Trend Hunter

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- [Functional Nootropic Gummies](https://www.trendhunter.com/trends/nootropic-gummies.md)
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- [Limited-Edition Mental Performance Gummies](https://www.trendhunter.com/trends/mental-performance-gummies.md)
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- [Nootropic-Infused Chocolates](https://www.trendhunter.com/trends/nootropic-infused-chocolates.md)
