# Colorfully Functional Knapsacks The Kanken is a Practical Daypack That's Comfy for Kids & Adults By Tana Makmanee | Published 2013-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-knapsacks References: [honestlywtf](http://honestlywtf.com/cool-hunting/kanken/) & [myfoxbag](https://www.myfoxbag.com/) While backpacks are often items associated with what children use at school, the Kanken offers both kids and adults functional knapsacks that allow them to carry their belongings in a very chic and practical way. The Kanken, which was originally designed by a Swedish brand in 1978, was meant to provide a way for children to carry their books without causing damage to their backs. Over the years, this [simple yet functional daypack design](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l) has gained immense popularity all over the world, showcasing that [backpacks aren't only for little children](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack). Coming in a variety of vibrant colors such as yellow, purple and red, the Kanken is a stylish way to carry your belongings while out and on-the-go. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Functional Knapsacks:** Opportunity for designing knapsacks that are stylish, practical, and cater to both kids and adults. - **Chic Backpacks:** Opportunity for creating backpacks with vibrant colors and stylish designs that appeal to a wide range of consumers. - **Practical Daypacks:** Opportunity to innovate daypack designs that prioritize functionality and comfort for users. ### Industries Being Reshaped - **Fashion Accessories:** Opportunity for fashion accessory brands to expand their product lines with stylish and functional knapsacks. - **Outdoor Gear:** Opportunity for outdoor gear companies to offer practical and trendy daypacks for adventure enthusiasts. - **Educational Supplies:** Opportunity for educational supply companies to provide ergonomic and fashionable backpacks for students of all ages. ## Related on Trend Hunter - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Multifunctional Diaper Bags](https://www.trendhunter.com/trends/keababies-diaper-backpack.md) - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Outdoor Adventure Commuter Packs](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l.md) - [Featherweight Packable Backpacks](https://www.trendhunter.com/trends/featherweight-packable-backpack.md)