# Functional Kimchi Shots Tulua's Functional Shots Share a Resilient, Kimchi-Derived Probiotic By Laura McQuarrie | Published 2024-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-kimchi-shots References: [newhope](https://www.newhope.com/nexty-awards/natural-products-expo-west-2024-nexty-award-finalists) & [drinktulua](https://www.drinktulua.com/collections/kimchi-probiotic-shots/products/orange-passionfruit-gut-health-kimchi-shots?variant=46132604666165)  Most [wellness shots](https://www.trendhunter.com/trends/suja-organic) typically focus on fruit for nutritional value and flavor but Tulua's Functional Kimchi Shots offer a different take that condenses the health benefits of kimchi into a convenient, small-scale format. Available in varieties like Orange Passionfruit Gut Health and [Turmeric Ginger Skin Health](https://www.trendhunter.com/trends/raw-turmeric-procollagen-shot), Tulua's Functional Kimchi Shots unite a multi-benefit fiery fermented food with cold-pressed fruit to share a convenient way to uplevel health. The Gut Health variety has been named a finalist in the Natural Products Expo West NEXTY Awards 2024 category for Functional Food or Beverage. The two-ounce Orange Passionfruit Gut Health Kimchi Shot is a standout for being a small yet mighty drink containing a [kimchi-derived probiotic](https://www.trendhunter.com/trends/ferm-kombucha) that boasts "200 times better gastric survivability than the most common probiotic strain," according to the brand. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 83% | Activity: 88% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Food Innovation:** Exploring new formats and ingredient combinations to deliver unique health benefits in convenient ways. - **Probiotic Beverage Development:** Utilizing kimchi-derived probiotics to create functional beverages for gut health support. - **Wellness Shot Expansion:** Expanding the market for wellness shots by introducing kimchi-infused options for varied health concerns. ### Where This Applies - **Health Food and Beverage:** Innovating within the health food and beverage industry to create functional products with diverse health benefits. - **Natural Products:** Capitalizing on the trend towards natural products by incorporating probiotics derived from kimchi into offerings. - **Functional Shot Market:** Developing new opportunities within the functional shot market through the introduction of innovative probiotic-rich formulations. ## Related on Trend Hunter - [Unique Health Shots](https://www.trendhunter.com/trends/kimchi-shot.md) - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Gut-Supporting Nutrition Shots](https://www.trendhunter.com/trends/deeply-carrot-ginger-shot.md) - [Reformulated Wellness Shots](https://www.trendhunter.com/trends/new-wellness-shots.md) - [Gut Health Booster Shots](https://www.trendhunter.com/trends/gut-health-booster.md) - [Gut Health Juice Shots](https://www.trendhunter.com/trends/raw-gut-shot.md) - [Functional Support Wellness Shots](https://www.trendhunter.com/trends/the-turmeric-co-shots.md) - [Calming Probiotic-Rich Shots](https://www.trendhunter.com/trends/calm-kiwi-melon-probiotic-shot.md)