# Performance-Driven Duffel Bags The Sidekick is a Functional Gym Bag That is Aesthetically Friendly By Kalin Ned | Published 2018-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-gym-bags References: [kickstarter](https://www.kickstarter.com/projects/1004342223/sidekick-the-ultimate-gym-fitness-bag?utm_source=Kickstarter%20Press%20Kit&utm_medium=link&utm_campaign=Sidekick&utm_content=kspresskit&ref=kspledge&ref=5lkwmc) & [kickizer](https://www.kickizer.com/sidekick) The Sidekick is a functional gym bag that seeks to combine aesthetic with a performance-driven attitude. The creators of the piece optimize it to fit the demands of everyday urban life. The carry-all is made to be extremely durable and its layout embraces an [organization-forward arrangement](https://www.trendhunter.com/trends/matrix-backpack). There are two ventilated shoe compartments, which makes the Sidekick perfect for short travel vacations or business appointments. All in all, the functional gym bag has a load capacity of 60 pounds. The outer fabric has been stonewashed and boasts a PVC coating, making the bag not only water-resistant but tear-proof, as well. Moreover, the Sidekick is ultra-convenient in the sense that it is designed to be worn on the shoulder and as a backpack Thus, the functional gym bag boasts features the urban cyclist will definitely appreciate. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Performance-driven Gym Bags:** There is an opportunity to innovate on gym bags by creating high-quality, functional designs that also incorporate aesthetics. - **Organizational Gym Bags:** An opportunity exists to create gym bags that prioritize organization and offer compartments for various items like shoes or electronics. - **Versatile Gym Bags:** Disruptive innovation opportunity exists in gym bags that can be worn in different ways like shoulder bags or backpacks, catering to the needs of urban cyclists. ### Where This Applies - **Sporting Goods Industry:** The sporting goods industry could benefit from creating gym bags that prioritize both performance and aesthetics. - **Travel Industry:** There is an opportunity for the travel industry to create gym bags that can fit the demands of short travel vacations or business appointments. - **Fashion Industry:** Disruptive innovation opportunities exist in the fashion industry to incorporate functional gym bags that cater to the needs of urban cyclists and commuters. ## Related on Trend Hunter - [Luxury Italian Gym Bags](https://www.trendhunter.com/trends/hardgraft-team-gym-bag.md) - [Durable Versatile Bags](https://www.trendhunter.com/trends/durable-versatile-bags.md) - [Performance-Driven Backpack Designs](https://www.trendhunter.com/trends/rucking-fitness.md) - [Lifestyle-Conscious Duffle Packs](https://www.trendhunter.com/trends/blackbriar-allaround-duffle-backpack.md) - [Eco-Friendly Functional Bags](https://www.trendhunter.com/trends/apex-duffle-collection.md) - [Premium Gym Carrying Bags](https://www.trendhunter.com/trends/calpak-1.md) - [Yoga-Friendly Tote Bags](https://www.trendhunter.com/trends/built-for-athletes-tote-bag.md) - [Modern Travel Nylon Bags](https://www.trendhunter.com/trends/gry-mattr-weekender-bag.md) - [Strain-Eliminating Duffle Bags](https://www.trendhunter.com/trends/no-weigh-duffle.md)