# Functional Granola Snacks FORIJ Makes Granola with Mushrooms for Brain-Boosting Benefits By Laura McQuarrie | Published 2023-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-granola References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23442-disrupting-the-snack-industry) & [forij.co](https://www.forij.co/)  Seattle-based company FORIJ makes [functional granola](https://www.trendhunter.com/trends/premium-koji-granola) with mushrooms and without high sugar or artificial ingredients. These snacks are fueled by nutritious ingredients that offer benefits for the bones and brain, all the while delivering crave-worthy flavors like Toasted Cinnamon, Sea Salt Cacao or Vanilla Almond. Simple, wholesome and recognizable ingredients like organic and gluten-free oats, almonds and pure maple syrup bring these functional snacks to life, and they are rich in Vitamin D, free from GMOs and offer a source of protein. [Lion's mane mushroom](https://www.trendhunter.com/trends/mushroom-powders) is behind some of the benefits that these superfood granolas offer, and as a whole, this product offers a welcome alternative to [breakfast cereals](https://www.trendhunter.com/trends/go-raw-snacking-granola) that are difficult to digest or high in sugar. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 35% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Granola Snacks:** FORIJ is creating functional granola snacks with mushrooms for brain-boosting benefits, creating an opportunity for the health and wellness industry to capitalize on the functional foods trend. - **Superfood Granolas:** The use of mushrooms in FORIJ's granola highlights the growing trend of using superfoods in unconventional products, providing innovation opportunities for the food and beverage industry. - **Clean Label Snacks:** FORIJ's use of simple, recognizable ingredients in their granola highlights the growing trend of clean label snacks, providing opportunities for the packaged food industry to reduce artificial ingredients and meet consumer demand for healthier options. ### Industries Being Reshaped - **Health and Wellness:** FORIJ's functional granola snacks offer health benefits, creating an opportunity for the health and wellness industry to target consumers seeking functional foods. - **Food and Beverage:** The use of mushrooms in FORIJ's granola opens up a new avenue for superfoods in unconventional products, creating innovation opportunities for the food and beverage industry. - **Packaged Food:** FORIJ's clean label snacks provide an opportunity for the packaged food industry to reduce artificial ingredients and meet demand for healthier options. ## Related on Trend Hunter - [Functional Mushroom Snack Bars](https://www.trendhunter.com/trends/wise-bar.md) - [Functional Food Snacks](https://www.trendhunter.com/trends/functional-food-snacks.md) - [Functional Nootropics Gummies](https://www.trendhunter.com/trends/nutrops.md) - [Functional Mushroom Soft Chews](https://www.trendhunter.com/trends/superfood-soft-chews.md) - [Mushroom Protein Bars](https://www.trendhunter.com/trends/mushroom-protein-bar.md) - [Multi-Benefit Mushroom Chocolates](https://www.trendhunter.com/trends/mushroom-chocolates.md) - [Mushroom-Infused Maple Syrups](https://www.trendhunter.com/trends/canadian-maple-syrup.md) - [Stress Relief Snack Bars](https://www.trendhunter.com/trends/refrigerated-nutrition-bars.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md)