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# Reimagined Utilitarian Traditional Silhouettes
MEANSWHILE’s SS 2020 Boasts Functional Garments

By Kalin Ned | Published 2019-12-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/functional-garments
References: [hypebeast](https://hypebeast.com/2019/12/meanswhile-spring-summer-2020-lookbook) & [meanswhile.net](http://meanswhile.net)

The ultra-chic functional garments in the MEANSWHILE collection find a balance between two extremes. The Japanese label offers a stylish take on traditionally Eastern silhouettes and reinterprets their aesthetic through the lens of contemporary sensibilities, with an emphasis on [utilitarian qualities](https://www.trendhunter.com/trends/hh118389225-2).

In terms of material use, MEANSWHILE employed a variety of fabrics and textiles for its functional garments – from “ black mesh, orange nylon, and brown canvas” to “iridescent rubber overlays, gray wool and light blue denim.” The Japanese label calls attention to the [Harrington Jacket](https://www.trendhunter.com/trends/studio-nicholson-fw25) which boasts a durable high-density gabardine with a 60 double-cotton warp yarn.”

The MEANSWHILE Spring/Summer 2020 collection is expected to drop early next year.

Image Credit: Toshio Ohno/ Meanswhile

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 76% | Activity: 20% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Functional Garments:** Opportunity for disruptive innovation in creating garments that combine style and utility through the use of diverse materials and textiles.
- **Reinterpreted Aesthetics:** Opportunity for disruptive innovation in blending traditional Eastern silhouettes with contemporary sensibilities to create unique and stylish designs.
- **Utilitarian Qualities:** Opportunity for disruptive innovation in developing garments that emphasize practicality and functionality without compromising on style.

### Where This Applies

- **Apparel Manufacturing:** Opportunity for disruptive innovation in the production of functional garments that incorporate diverse materials and fabrics.
- **Fashion Design:** Opportunity for disruptive innovation in reinterpreting traditional Eastern silhouettes through a contemporary lens to create new and unique aesthetic styles.
- **Textile Industry:** Opportunity for disruptive innovation in the development of diverse fabrics and textiles that offer both style and utilitarian qualities.

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