# Functional Fragrance Collections Pacifica's New Fragrance Collection is Backed by Neuroscience By Laura McQuarrie | Published 2024-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/functional-fragrance-collection References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-02-21/pacifica-launches-new-functional-fragrance-collection/) & [pacificabeauty](https://www.pacificabeauty.com/collections/perfume)  [Pacifica](https://www.trendhunter.com/trends/baked-tofu-fragrance) launched a [functional fragrance collection](https://www.trendhunter.com/trends/ludeaux-and-ludatrix) with an assortment of scents, each of which serves a specific purpose. According to the brand, each neuroscience-backed scent has an "AromaPower" that helps to positively impact the wearer's mind and mood. While Montana Sky is a unisex fragrance with centering notes of cedarwood, elderflower, earthy sage and pepper, Island Vanilla is a euphoric scent with mood-boosting sugar, vanilla, jasmine, vetiver and white cacao. Each scent focused on well-being merges science, nature and clinically studied ingredients in 100% vegan and cruelty-free formulas to redefine how people play with personal scents. Take Me There is a spray perfume mini set from the brand that includes a sampling of five travel-friendly functional fragrances in a format that's ready to go virtually anywhere. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 74% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Functional Fragrance Collections:** Innovative fragrances formulated with neuroscience-backed scents for mood enhancement and well-being. - **Neuroscience-infused Scents:** Scent compositions designed to harness AromaPower for mind positivity and emotional impact. - **Vegan and Cruelty-free Formulas:** Sustainable fragrances that redefine personal scent experiences with ethically sourced ingredients. ### Sectors Adopting This - **Beauty & Personal Care:** Integration of neuroscience in fragrance creation opens avenues for innovative well-being products. - **Cosmetic Science & Research:** Research on AromaPower implications paves the way for novel fragrance formulations and market positioning. - **Eco-conscious Lifestyle Brands:** Brands focusing on vegan and cruelty-free formulations are reshaping the fragrance industry with sustainable practices. ## Related on Trend Hunter - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md) - [Comforting Functional Fragrances](https://www.trendhunter.com/trends/nostalgia-collection.md) - [Neuroscience-Backed Scents](https://www.trendhunter.com/trends/mamajuju-by-vyrao.md) - [Mood-Modulating Functional Fragrances](https://www.trendhunter.com/trends/aerway-functional-fragrance.md) - [Supersensory Fragrances](https://www.trendhunter.com/trends/altered-states-collection.md) - [Functional Botanical Home Fragrances](https://www.trendhunter.com/trends/candascent-labs.md) - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Functional All-Natural Fragrances](https://www.trendhunter.com/trends/biology-fragrances.md)