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# Utility-Forward Runway Shows
Junya Watanabe's SS 2019 is the Epitome of Functional Fashion

By Kalin Ned | Published 2018-06-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/functional-fashion
References: [hypebeast](https://hypebeast.com/2018/6/junya-watanabe-spring-summer-2019-show-paris-fashion-week-mens) & [ssense](https://www.ssense.com/en-ca/men/designers/junya-watanabe)

With an abundance of functional fashion silhouettes with camo-print motifs and a strongly versatile color palette, the Junya Watanabe Spring/Summer 2019 menswear collection takes over the runway at Paris Fashion Week. The designs strongly tie into the notion of utility, mobility and convenience. Junya Watanabe experimented with stylish on-person storage systems and presented a [functional fashion collection](https://www.trendhunter.com/trends/wname) that accented the importance of pockets with contemporary [cargo shorts and life-jacket-style vests](https://www.trendhunter.com/trends/nanamica-springsummer-2026) that are complete with an overbearing number of compartments.

In addition, during the presentation of the Spring/Summer 2019 menswear, a range of accessories is debuted in the form of exceptionally styled [cross body bags](https://www.trendhunter.com/trends/topologie-1). The collection is broken up by random insertions of bold and vibrant colors but the functional fashion is kept consistent with a decisive subdued color palette.

Image Credit: Yannis Vlamos / [Indigital.tv](http://www.indigital.tv/)

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 86% | Activity: 61% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Functional Fashion Silhouettes:** Opportunity to innovate and create functional clothing designs that prioritize utility, mobility, and convenience.
- **On-person Storage Systems:** Disruptive potential in developing stylish and practical storage solutions integrated into garments, such as pockets and compartments.
- **Cross Body Bags as Accessories:** Opportunity to reimagine and elevate cross body bags as fashion accessories, combining style and functionality.

### Who This Affects Most

- **Fashion Design:** Fashion designers can explore new ways to integrate functionality into their designs, improving utility and convenience for consumers.
- **Textile Manufacturing:** Manufacturers can focus on developing innovative fabrics and materials that enhance the comfort and functionality of functional fashion garments.
- **Accessories Market:** Opportunity for accessory designers to create cross body bags that meet the demand for both fashion and practicality in the market.

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