# Sportswear-Specific Detergents Tangent's Sportswear Laundry Detergent Targets Functional Fabrics By Jana Pijak | Published 2017-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-fabrics References: [shop.tangentgc](http://shop.tangentgc.com/product/tgc045-sportswear-detergent) Targeting functional fabrics like breathable, and high-performance synthetics, Tangent's sportswear detergent ensures one's workout clothes look their best after a wash. Designed to "allow membranes to breathe, keep windproofing intact and [neutralise odors](https://www.trendhunter.com/trends/dropps-odor-eraser)," this detergent is specially made to offer intense oil control, and is eco-friendly to boot. Tangent is a laundry care brand specializing in sustainable, high quality products with a niche focus. In addition to best-selling items like its artisanal shoe care kits, and its gin and tonic detergent, the company's 'TGC045 sportswear detergent' targets functional fabrics -- especially those that feature more than one weave, or stretch level. As [health and fitness](https://www.trendhunter.com/trends/ted-baker-sport) become more vital in consumers' lives, targeted home care products like this one speak to society's desire for curated goods that fall in line with their personal values and interests. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Specialized Laundry Detergents:** Opportunity for innovative detergents tailored to specific types of garments, like sportswear, to maintain their functionality and aesthetics. - **Sustainable Laundry Care:** Increasing demand for eco-friendly laundry products that align with consumers' values and promote sustainable practices. - **Personalized Home Care:** Growing trend of curated home care products that cater to individuals' specific needs and interests, such as sportswear-specific detergents. ### Sectors Adopting This - **Sportswear:** Opportunity for the sportswear industry to collaborate with detergent brands and develop specialized products that enhance the performance and longevity of their garments. - **Sustainable Products:** Increasing demand for eco-friendly laundry care presents opportunities for the sustainable products industry to create innovative and environmentally-conscious detergents. - **Home Care:** Growing market for personalized home care products opens doors for the home care industry to offer tailored solutions, such as sportswear-specific detergents. ## Related on Trend Hunter - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Bespoke Laundry Detergents](https://www.trendhunter.com/trends/steamery.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Leading Fabric Rinsers](https://www.trendhunter.com/trends/downy-and-tide.md) - [Deep-Cleaning Laundry Pods](https://www.trendhunter.com/trends/concentrated-cleaning-1.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md)