# Performance-Boosting Energy Drinks LAID is an Energy Drink That Boosts Focus & Performance By Laura McQuarrie | Published 2022-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-energy-drink References: [prnewswire](https://www.prnewswire.com/news-releases/the-beverage-market-is-heading-in-a-new-direction-and-this-startup-is-leading-the-way-301568424.html) & [instagram](https://www.instagram.com/laidbeverages/?hl=en)  LAID is a different kind of [functional energy drink](https://www.trendhunter.com/trends/citrus-freeze) from 3rd [BEVCO](https://www.trendhunter.com/trends/cbd-infused-energy-shot) that's described as "a first-of-its-kind energy drink that not only increases focus and delivers clean energy but also [enhances sexual performance](https://www.trendhunter.com/trends/drink-redacted). The drinkable energy supplement with performance-boosting benefits can be found in a fun range of flavors like Blue Raspberry, Lemon Lime, Cherry and more. Made with health-conscious drinkers in mind, the canned beverages boast striking, dark branding and splashy colors. In addition to speaking to Gen Z and Millennials who are consuming less alcohol, 3rd BEVCO's functional, non-alcoholic and sugar-free drinks appeal to a wide range of people who are adopting more health-conscious lifestyles. With LAID, and other innovative beverages in its portfolio, 3rd BEVCO is recognizing the demand for drinks that deliver benefits without the buzz. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Energy Drinks:** Functional energy drinks that provide a range of performance-boosting benefits, beyond just energy, provide new opportunities for product differentiation. - **Non-alcoholic Beverages:** The demand for non-alcoholic beverages among health-conscious consumers creates the opportunity to innovate and offer products with unique benefits. - **Healthy Energy Supplements:** The demand for healthier alternatives to traditional energy drinks presents opportunities for innovative formulations that prioritize clean ingredients. ### Who This Affects Most - **Beverage Industry:** Emerging trends in the beverage industry, such as functional and non-alcoholic beverages, present opportunities for companies to innovate and differentiate their product offerings. - **Health and Wellness Industry:** The focus on health and wellness creates opportunities for companies to develop and market products, such as healthy energy supplements, to health-conscious consumers. - **Fitness and Performance Industry:** Functional energy drinks that enhance focus and cognitive performance, as well as physical performance, present opportunities for companies to target the fitness and performance industries. ## Related on Trend Hunter - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [High-Powered Functional Drinks](https://www.trendhunter.com/trends/beyond-raw-lit-charged.md) - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md) - [Performance-Boosting Energy Drinks](https://www.trendhunter.com/trends/straight-up.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Fat-Burning Energy Drinks](https://www.trendhunter.com/trends/lfg-burn.md)