# Energy-Boosting Waters These Functional Drinks are Designed to Boost Brain Power By Katherine Pendrill | Published 2015-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-drinks References: [foodbev](http://www.foodbev.com/news/hoop-polska-launches-a-series-of-functional-drinks-onto-the-market/) & [arctic.pl](http://www.arctic.pl/) 'Hoop Polska' recently debuted a line of functional drinks that are designed to boost energy and mental balance. While energy drinks offer a caffeinated kick, many people are looking for a different kind of pick-me-up. These functional drinks are infused with healthy ingredients to provide a more natural energy boost. The new 'Arctic+' drinks consists of flavored waters enhanced with active ingredients. Each of the five drinks offers a different kind of boost so users can choose a beverage the suits their specific needs. For example, the 'Arctic+ Magnesium' is specially designed to support mental balance and strengthen the immune system. On the other hand, the 'Arctic+ Guarana' provides a [natural boost of energy](https://www.trendhunter.com/trends/functional-energy-drinks) to increase endurance and support regeneration. Collectively, the beverages are designed for those who are looking for a healthier alternative to sugary energy drinks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Drinks:** Opportunity to create innovative functional drinks infused with healthy ingredients for natural energy boost. - **Flavored Waters:** Opportunity to develop flavored waters with active ingredients to offer different types of energy and health benefits. - **Healthy Energy Boost:** Opportunity to tap into the market demand for healthier alternatives to sugary energy drinks with natural energy-boosting properties. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to develop and market functional drinks with health benefits as an alternative to traditional energy drinks. - **Functional Food Industry:** Opportunity to expand product offerings in the functional food industry by introducing functional flavored waters with active ingredients. - **Wellness Industry:** Opportunity to cater to the wellness market by providing healthy energy-boosting options that promote mental balance and immune system support. ## Related on Trend Hunter - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [French-Inspired Functional Drinks](https://www.trendhunter.com/trends/journee.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Athletic Demand-Driven Beverages](https://www.trendhunter.com/trends/new-boost-drinks.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md)