# Probiotic Functional Chocolates Good Day Chocolate's Chocolate Doubles as a Probiotic Supplement By Laura McQuarrie | Published 2017-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-chocolate References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-good-day-chocolate-probiotic/) & [gooddaychocolate](https://www.gooddaychocolate.com/collections/chocolates/products/probiotic-supplement-12-pack) Over the past few years, consumers have come to know chocolate as not just a tasty treat, but a functional food that can deliver different benefits depending on the ingredients added to it. Some of the [functional chocolate products](https://www.trendhunter.com/trends/functional-chocolate-truffle) previously released by [Good Day](https://www.trendhunter.com/trends/beyond-good-microbatch-collection) Chocolate include ones for Calm, Energy and Sleep. Now, the brand is introducing an all-new supplement that is enriched with [probiotics](https://www.trendhunter.com/trends/probiotic-ice-cream). Each of the fair trade dark chocolate rounds are packed with a billion probiotic bacteria, offering a flavorful way to support good gut health. For ease of on-the-go eating, the functional chocolates are coated in a candy shell that gets its bright green coloring from fruits and vegetables. To maintain digestive health, Good Day Chocolate recommends eating four pieces per serving. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Food:** Opportunity to create and market functional foods with added benefits, like probiotics, in order to cater to health-conscious consumers. - **Probiotic Supplements:** Opportunity to develop and promote probiotic supplements in innovative and appealing formats, such as probiotic chocolates, for enhanced convenience and consumption. - **On-the-go Snacking:** Opportunity to tap into the growing demand for convenient on-the-go snacking options that prioritize health and wellness, by offering portable functional chocolate products enriched with probiotics. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to explore the development of functional chocolate products enriched with probiotics, catering to a health-conscious customer base. - **Health and Wellness Supplements:** Opportunity for the health and wellness supplements industry to expand product offerings by introducing innovative probiotic supplements in unique formats, such as chocolate, to appeal to a wider audience. - **Confectionery:** Opportunity for confectionery companies to venture into the functional chocolate market by creating probiotic chocolate products, catering to consumers who seek indulgence along with health benefits. ## Related on Trend Hunter - [Probiotic Chocolate Bites](https://www.trendhunter.com/trends/ele-chocolates-probiotics.md) - [Gut-Friendly Dark Chocolates](https://www.trendhunter.com/trends/dirty-gut.md) - [Mood-Boosting Chocolate Probiotics](https://www.trendhunter.com/trends/mindable-1714.md) - [Everyday Functional Chocolates](https://www.trendhunter.com/trends/functional-chocolate-co.md) - [Probiotics-Powered Chocolate Lattes](https://www.trendhunter.com/trends/chocolate-latte-with-probiotics.md) - [Gut-Friendly Functional Chocolates](https://www.trendhunter.com/trends/meiji-chocolate.md) - [Functional Truffle Chocolates](https://www.trendhunter.com/trends/truffle-chocolates.md) - [Day-to-Night Functional Chocolates](https://www.trendhunter.com/trends/raaka-functional-chocolate.md) - [Kid-Friendly Functional Chocolates](https://www.trendhunter.com/trends/funcho-kids.md)