# Organic Protein-Packed Functional Beverages REBBL Updates Its Highly Sought-After Protein Line By Kalin Ned | Published 2024-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/functional-beverages1 References: [nosh](https://www.nosh.com/pr/2024/07/19/new-rebbl-organic-20g-plantpowered-protein-functional-beverages-now-on-shelves) & [rebbl](https://rebbl.com/collections/proteins)  [REBBL](https://www.trendhunter.com/trends/rebbl-2) is a brand that has carved a name for itself in the organic and plant-based functional beverages sector. Recently, it debuted its new REBBL 20g [Protein](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar) line, which is available at major grocery and natural food stores across the country. This new functional beverage line from REBBL is an update of the brand's 16-gram protein formula. The REBBL 20g Protein line serves up 20 grams of [plant-powered protein](https://www.trendhunter.com/trends/readytomix-protein-powder) per serving and includes a blend of adaptogens like Maca, Ashwagandha, and Reishi to help the body manage stress. The beverages also provide immune support with Zinc and MCTs from coconut. REBBL makes its functional beverage available in a variety of popular flavors, including new ones like Cookies & Creme and Peanut Butter & Jelly. The ready-to-drink beverages are packaged in eco-friendly rPET bottles. Image Credit: REBBL ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 60% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Beverages:** The rise in plant-based protein beverages highlights growing consumer demand for sustainable and animal-free protein sources. - **Functional Beverage Adaptogens:** Incorporating adaptogens in functional beverages addresses the increasing interest in holistic stress management solutions. - **Sustainable Packaging Solutions:** The use of eco-friendly rPET bottles in beverages points to an industry shift towards more sustainable packaging practices. ### Where This Applies - **Organic Food and Beverage:** The organic food and beverage industry emphasizes the consumer trend towards healthier and more natural product options. - **Health and Wellness:** The health and wellness industry sees a surge in demand for products that offer functional benefits like stress reduction and immune support. - **Eco-friendly Packaging:** Eco-friendly packaging industries benefit from the growing need to minimize environmental impact with sustainable material choices. ## Related on Trend Hunter - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Pumpkin Pie-Inspired Protein Beverages](https://www.trendhunter.com/trends/spiced-pumpkin-pie.md) - [Upcycled Protein Shakes](https://www.trendhunter.com/trends/upcycled-protein-shake.md) - [Functional Reishi-Powered Refreshments](https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla.md)