# Health-Boosting Functional Beverages Bio-Up's Drinks Support the Heart & Cholesterol Levels By Laura McQuarrie | Published 2019-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-beverages References: [bevnet](https://www.bevnet.com/news/2019/gallery-julys-new-product-launches-2#pic-5) & [drinkbio-up](https://drinkbio-up.com/) While there are many functional beverages that are packed with health-boosting properties, many of them put flavor first when it comes to branding—yet Bio-Up's fruit-flavored teas clearly set themselves apart as products for Cholesterol Aid and Cardio Vitality. As the names of these naturally flavored beverages suggest, the omega-rich fresh melon tea is beneficial for promoting healthy heart functions and the mango peach tea helps to support [healthy cholesterol levels](https://www.trendhunter.com/trends/coffogenic) in the body. According to Bio-Up, its "first two products are focused on the most important organ in your body, your heart." Both of these [innovative functional beverages](https://www.trendhunter.com/trends/euroky) from Bio-Up rely on a proprietary, scientist-developed liposomal delivery system that allows for increased nutrient absorption to the bloodstream without seeing them degrading. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages with Health Benefits:** The growing trend of functional beverages emphasizes health benefits over flavor. - **Proprietary Delivery Systems for Increased Nutrient Absorption:** The utilization of proprietary delivery systems can help functional beverages increase nutrient absorption and improve bioavailability. - **Specialization in Targeted Health Areas:** Brands can differentiate themselves by targeting specific health areas with functional beverages such as heart health and cholesterol aid. ### Sectors Adopting This - **Health and Wellness Industry:** Functional beverages with health benefits are a natural fit in the lucrative health and wellness industry. - **Beverage Industry:** The beverage industry can take advantage of the functional beverage trend by developing and marketing products with health benefits. - **Pharmaceutical Industry:** Pharmaceutical companies can explore opportunities to develop functional beverages with targeted health benefits as a new form of drug delivery. ## Related on Trend Hunter - [Multi-Benefit Wellness Beverages](https://www.trendhunter.com/trends/multifunctional-juices.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Cognitive Function-Supporting Ice Teas](https://www.trendhunter.com/trends/nudl.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md)