# Soda Can Revamps Functional Beverage OLIPOP Reveals New Can Format By Georgia Wray Norsten | Published 2024-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/functional-beverage-olipop References: [beveragedaily](https://www.beveragedaily.com/Article/2024/09/10/Gut-health-beverage-OLIPOP-on-reinventing-soda) & [drinkolipop](https://drinkolipop.com/?srsltid=AfmBOoo0UZPghPwrqsCivBlywMfZ5EiYa3lxOl8ujFhtZsagBi0v37FW)  Functional beverage '[OLIPOP](https://www.trendhunter.com/trends/olipop-doctor-goodwin),' known for revolutionizing the soda industry with its [gut-health-focused beverages](https://www.trendhunter.com/trends/sunsip-classic-cola), has introduced its popular flavors in a polished, new 12oz can. This updated packaging will be available exclusively at C-store locations across the U.S., marking a significant expansion for the brand. With its sleek design and tall can format, OLIPOP is now more accessible for those looking for a [healthier soda alternative](https://www.trendhunter.com/trends/simply-pop) on the go. Each can of OLIPOP continues to offer the same health benefits that have made it stand out since its launch in 2018, containing just 2-5g of sugar and packed with fiber, botanicals, and prebiotics to support digestive health. This new format enhances convenience and aligns with the brand's mission to provide Americans with a better-for-you beverage option. Following its recognition as one of 'Time100's Most Influential Companies' of 2024, OLIPOP is positioning itself for further growth in the competitive C-store market. Image Credit: OLIPOP ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 88% | Activity: 96% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Enhanced Packaging Design:** The new 12oz can format by OLIPOP illustrates a shift toward more convenient and visually appealing product designs in the functional beverage market. - **Health-focused Beverages:** OLIPOP's ongoing commitment to gut-health with low-sugar, fiber-rich drinks represents a growing consumer preference for beverages that support overall well-being. - **C-store Exclusivity:** The exclusive availability of OLIPOP's new can format in C-stores highlights a trend where specialized products are strategically placed in highly accessible retail environments. ### Industries Being Reshaped - **Functional Beverages:** OLIPOP's gut-health beverages contribute to the expanding functional beverage industry, which focuses on health benefits beyond mere hydration. - **Convenience Retail:** The introduction of OLIPOP's new packaging format exclusively in C-store locations showcases a growing collaboration between health-focused brands and convenience retail outlets. - **Packaging Innovation:** The latest sleek and convenient can design by OLIPOP underscores advancements in packaging innovation aimed at enhancing user experience and product appeal. ## Related on Trend Hunter - [Functional Soda Brands](https://www.trendhunter.com/trends/olipop-doctor-goodwin.md) - [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md) - [Mini Functional Sodas](https://www.trendhunter.com/trends/mini-poppi.md) - [Citrusy Gut-Friendly Sodas](https://www.trendhunter.com/trends/lemon-lime.md) - [Summertime Digestive Health Sodas](https://www.trendhunter.com/trends/olipop-watermelon-lime.md) - [Better-For-You Soda Updates](https://www.trendhunter.com/trends/suja-life.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Wellness-Focused Soda Brands](https://www.trendhunter.com/trends/bloom-nutrition-launches.md) - [Better-For-You Seasonal Sodas](https://www.trendhunter.com/trends/olipop-holiday-flavors.md)