# Travel-Focused Hoodies This Multi-Functional Apparel Keeps Valuables Safe and Its Wearer Warm By Riley von Niessen | Published 2016-09-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/functional-apparel References: [kickstarter](https://www.kickstarter.com/projects/koalahoodie/koala-hoodie-the-ultimate-hoodie-for-lifes-adventu?token=847f627e) & [koalahoodie](http://koalahoodie.com) The 'Koala Hoodie' is a piece of incredibly functional apparel that was made by a team based London, England. Dedicated to creating products that are useful, comfortable and long-lasting, those at Koala Hoodie decided to translate these ideas into something that's aimed at making stressful travelling times a little easier. In order to do this, the company infused the hoodies with an [inflatable neck pillow that's built-in](https://www.trendhunter.com/trends/packable-camp-pillow), a zipper that also works as a bottle opener and a vast variety of [tech pockets](https://www.trendhunter.com/trends/caligo-pants). This includes one that comes equipped with a phone charger and another that's specifically sized to hold a passport. In addition to this, the multi-functional apparel even has a built-in eye mask so that consumers can get the best sleep possible as they travel. So far, the product has been backed with praise from a number of social media moguls, who've been excited to share news of the [Koala Hoodies](https://www.trendhunter.com/trends/koala) with their followers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Multi-functional Apparel:** Opportunity for businesses to create apparel with built-in features for added convenience and functionality. - **Tech Pockets:** Rise in demand for clothing with specialized pockets designed to hold and charge electronic devices. - **Integrated Travel Accessories:** Growing market for travel-focused products that combine multiple accessories into one item for convenience. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can explore incorporating innovative features into their clothing to enhance consumer experience and meet growing demand. - **Travel and Tourism:** Opportunity for travel companies to offer and promote travel gear that provides added convenience and comfort for travelers. - **Technology and Electronics:** Tech companies can explore partnerships with apparel brands to develop integrated tech solutions such as clothing with built-in chargers and storage pockets. ## Related on Trend Hunter - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Sleeping-Friendly Duvet-Like Parkas](https://www.trendhunter.com/trends/zzzn-puffer-jacket.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Pocket-Packed Antitheft Travel Bags](https://www.trendhunter.com/trends/korin-hubpack-33.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md)