# Fashion Label-Launched Functional Accessories NEIGHBORHOOD Debuts a Container, Towel & Carabiner By Kalin Ned | Published 2019-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/functional-accessories References: [hypebeast](https://hypebeast.com/2019/10/neighborhood-fw19-home-accessories-release) & [goodhoodstore](https://goodhoodstore.com/store/neighborhood-srl-thor-p-totes-container-black-48528) Popular [Japanese streetwear label NEIGHBORHOOD](https://www.trendhunter.com/trends/neighborhood-x-palace) once again steps out from the boundaries of the fashion category to introduce three functional accessories. The new range consists of a container, a towel, and a carabiner. The goods are currently available at a price range of $24 - $96 USD. Each item in the new range is in black, boasting a [utilitarian aesthetic](https://www.trendhunter.com/trends/dpartment) and appropriate logo placement. The functional accessories boast certain militant elements — the “1300MM X 600MM” and “SPEC: SRL-C-1902” that have been placed as design accents on the towel are a great example of this. The container is done in collaboration with storage company THOR and thus, it is co-branded. A playful note comes from the “SPECIMEN RESEARCH LABORATORY” which is present at the top left corner. Photo Credits: GOODHOOD ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Accessories:** NEIGHBORHOOD introduces a range of functional accessories that go beyond traditional fashion items. - **Utilitarian Aesthetic:** The black color and militaristic design elements of the accessories showcase a utilitarian aesthetic. - **Co-branded Collaborations:** The collaboration with storage company THOR on the container highlights the trend of co-branding in the fashion industry. ### Who This Affects Most - **Streetwear:** The functional accessories by NEIGHBORHOOD cater to the streetwear industry and its fashion-savvy consumers. - **Storage:** The collaboration between NEIGHBORHOOD and storage company THOR opens up opportunities for innovation in the storage industry. - **Fashion:** The functional accessories by NEIGHBORHOOD disrupt the traditional fashion industry by introducing utilitarian and functional elements. ## Related on Trend Hunter - [Collaborative Camp Gear Collections](https://www.trendhunter.com/trends/neighborhood-and-helinox.md) - [Functional Outdoor Camping Tools](https://www.trendhunter.com/trends/outdoor-equipment.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Collaborative Branded Tote Bags](https://www.trendhunter.com/trends/neighborhood-and-ll-bean.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Urban Explorer-Centric Accessories](https://www.trendhunter.com/trends/topologie-1.md) - [Minimalist Japanese Bag Collections](https://www.trendhunter.com/trends/beams-2.md) - [Japanese Culture-Inspired Homeware](https://www.trendhunter.com/trends/human-made1.md)