# Personalized Shampoo Products Function of Beauty Makes Customized Shampoo and Conditioner By Laura McQuarrie | Published 2016-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/function-of-beauty References: [vegnews](http://vegnews.com/articles/page.do?pageId=8628&catId=1) & [functionofbeauty](https://www.functionofbeauty.com/) Function of Beauty is a producer of shampoo and conditioner that sets itself apart by putting its focus on creating completely customized cruelty-free solutions for consumers that are free from sulfates, parabens and toxins. There are three steps to creating personalized hair care products with Function of Beauty. First, one must identify their hair type, structure and moisture level. Second, it's time to choose five "hair goals" such as volumize, strengthen or fix split ends and finally, personalize the formula with a name, color and fragrance of one's choosing. This entire process unfolds through an easy quiz format. Currently, Function of Beauty if hosting a pop-up in NYC that brings its exclusive online products offline, giving the public the chance to determine their best hair care solutions in person. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customized-beauty-products:** Disruptive innovation opportunity: Developing personalized products that cater to individual needs and preferences. - **Cruelty-free-beauty:** Disruptive innovation opportunity: Creating beauty products that are ethically produced and appeal to the growing demand for cruelty-free options. - **Offline-retail-experiences:** Disruptive innovation opportunity: Offering offline experiences for online-based businesses to enhance customer engagement and provide a personal touch. ### Who This Affects Most - **Beauty-product-manufacturing:** Disruptive innovation opportunity: Incorporating customization into beauty product manufacturing processes to meet individual consumer needs. - **Ethical-cosmetics:** Disruptive innovation opportunity: Establishing cosmetic brands that prioritize cruelty-free and toxin-free formulations. - **Experiential-retail:** Disruptive innovation opportunity: Creating physical retail spaces to enhance the customer experience for online-based businesses. ## Related on Trend Hunter - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/amazon-storefront.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Reparative Biotech Haircare](https://www.trendhunter.com/trends/sos-custom-repair.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Custom Hair Growth Solutions](https://www.trendhunter.com/trends/custom-hair-growth.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md)