# Customizable Performance Haircare Function of Beauty PRO Delivers Customization on a Mass Scale By Laura McQuarrie | Published 2023-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/function-of-beauty-pro References: [newswire](https://www.newswire.ca/news-releases/function-of-beauty-introduces-new-function-of-beauty-pro-collection-exclusively-at-sephora-842408104.html) & [sephora](https://www.sephora.com/ca/en/brand/function-of-beauty-pro) Function of Beauty has made a name for itself in the world of customizable hair, skin and body care products and its new haircare range, Function of [Beauty PRO](https://www.trendhunter.com/trends/amazon-storefront), is launching exclusively in [Sephora](https://www.trendhunter.com/trends/briogeo-1). This high-performance haircare range was created "to take customization to the next level with cutting edge and naturally-derived customizable bond-building formulas based on hair type, hair goals, and now damage level." With formulas that feature an Adaptive f3 Bonding Complex, a patented [naturally-derived complex obtained via bio-technology](https://www.trendhunter.com/trends/biotech-blowout) that adjusts to different damage levels, this advanced haircare range delivers support where it's needed most. With this collection, consumers are being introduced to four collections for four hair types: straight, wavy, curly and coily. In combination with Hair Goal Concentrates, the products can be customized to meet individual goals. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 88% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Customizable Haircare:** Function of Beauty PRO's customizable bond-building formulas offer a new level of personalized haircare. - **Advanced Haircare:** Function of Beauty PRO uses an Adaptive f3 Bonding Complex to provide targeted support for different hair types and damage levels. - **Personalized Products:** Function of Beauty PRO's haircare range allows consumers to customize their products based on hair type, goals, and damage level. ### Where This Applies - **Beauty and Personal Care:** The customizable haircare trend presents opportunities for beauty brands to create personalized products and embrace customization. - **Retail:** The launch of Function of Beauty PRO exclusively in Sephora highlights the demand for advanced and customizable haircare products in the retail industry. - **Biotechnology:** The use of a patented naturally-derived complex obtained via bio-technology in Function of Beauty PRO's formulas showcases the potential for innovation in the biotechnology industry. ## Related on Trend Hunter - [Reparative Biotech Haircare](https://www.trendhunter.com/trends/sos-custom-repair.md) - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/amazon-storefront.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Hair-Repairing Leave-In Treatments](https://www.trendhunter.com/trends/leavein-treatments.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Bond-Boosting Haircare Products](https://www.trendhunter.com/trends/hairstory-products.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md)