# Health Engagement Disparity Campaigns Function Health and SubwayTakes Partner on a Campaign By Kalin Ned | Published 2025-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/function-health References: [instagram](https://www.instagram.com/p/DO9aV39jsEA/?hl=en)  A recent online video from SubwayTakes, created for [Function Health](https://www.trendhunter.com/trends/eat-different), highlights a disparity in health engagement. It suggests that women tend to be more proactive than men in seeking information about their physiological state. Function Health's thoughtful campaign is titled 'Find Out What You Are Made Of' and connects the highlighted tendency of health engagement to historical shortcomings in medical research, which has traditionally centered on male subjects and led to [higher rates of misdiagnosis for women](https://www.trendhunter.com/trends/womens-health-awareness-program). Find Out What You Are Made Of positions Function Health as a solution to these systemic gaps. The service offers consumers [comprehensive laboratory testing](https://www.trendhunter.com/trends/hims-hers-labs) for a wide array of health indicators, providing them with detailed data and clinical interpretations to identify potential health issues before they manifest noticeable symptoms. Image Credit: Function Health ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 61% | Activity: 71% | Freshness: 51% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Health Data Empowerment:** Consumers are gravitating towards services that offer detailed, personalized health data, bridging the gap between traditional health engagement and proactive self-care. - **Gender-responsive Healthcare:** There is a growing demand for healthcare solutions that address historical gender biases in medical research, offering tailored services for women to reduce misdiagnosis rates. - **Proactive Health Monitoring:** Advancements in technology are propelling the trend of proactive health monitoring, enabling individuals to detect potential health issues early through comprehensive lab testing. ### Sectors Adopting This - **Telehealth and Digital Wellness:** The rise of telehealth and digital wellness platforms is providing consumers with unexpected access to personalized health data and remote care solutions. - **Consumer Health Tech:** The consumer health tech industry is rapidly evolving to provide innovative laboratory testing services that empower individuals with the data needed for informed health management. - **Women’s Health Services:** Women’s health services are increasingly focusing on addressing the unique healthcare needs of women by countering historical medical biases with comprehensive testing and tailored care solutions. ## Related on Trend Hunter - [Healthy Eating-Focused Advocacy Programs](https://www.trendhunter.com/trends/eat-different.md) - [Generational Wellness Campaigns](https://www.trendhunter.com/trends/generation-wellness.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Empowered Health Smoothies](https://www.trendhunter.com/trends/function-and-erewhon.md) - [Inclusive Women's Health Forums](https://www.trendhunter.com/trends/the-online-health-community.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Men's Healthcare Campaigns](https://www.trendhunter.com/trends/mens-healthcare.md) - [Health-Focused Retail Campaigns](https://www.trendhunter.com/trends/home-medicine-cabinet.md) - [Female-Centric Sport Nutrition Efforts](https://www.trendhunter.com/trends/gender-disparities-in-sports-nutrition.md)