# Empowered Health Smoothies Function and Erewhon are Challenging One-Size-Fits-All Health By Laura McQuarrie | Published 2026-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/function-and-erewhon References: [prnewswire](https://www.prnewswire.com/news-releases/function-and-erewhon-challenge-the-meaning-of-healthy-with-the-worlds-healthiest-smoothie-302688367.html) & [functionhealth](http://www.functionhealth.com/smoothie)  Health-conscious consumers know [Erewhon](https://www.trendhunter.com/trends/roz-garden-smoothie) for its [collaborative, superfood-infused smoothies](https://www.trendhunter.com/trends/erewhon-x-dedcool), and now, together, [Function](https://www.trendhunter.com/trends/eat-different) and Erewhon are unveiling "The World's Healthiest Smoothie?" This collaboration challenges the notion that health is one-size-fits-all, and invites people to embrace what they need based on their unique biology and needs. Now available in all Erewhon stores through February 2027, the berry-colored Function Health x Erewhon smoothie is packaged with a QR code hang tag that offers $25 off a Function membership. Function members get access to over 160 advanced lab tests, select scans available at an additional cost, and insights to make actionable, meaningful investments in their well-being. The smoothie itself, blended to function as a complete meal, is crafted with unsweetened almond milk, flaxseed, chia, green banana, wild blueberries, pomegranate, cranberry, arugula, fresh herbs, and more. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 82% | Activity: 87% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Nutrition:** The rise of biology-driven offerings signals new models where individualized ingredient blends and lab-linked recommendations redefine dietary products. - **Retail-health Partnerships:** Collaborations between specialty grocers and health-service providers are creating hybrid consumer touchpoints that merge immediate consumption with long-term wellness subscriptions. - **Qr-enabled Health Commerce:** Embedding QR codes on consumables to unlock diagnostic services and memberships points to commerce experiences that tightly couple point-of-sale moments with ongoing health data relationships. ### Who This Affects Most - **Functional Foods:** Ingredient-forward meal replacements and nutraceutical-infused beverages are poised to compete with traditional supplements by offering traceable efficacy tied to consumer biology. - **Retail Grocery:** Specialty retailers are evolving into health hubs where curated product assortments are paired with telehealth and lab services to extend lifetime customer value. - **Health Diagnostics:** Direct-to-consumer testing and scan services integrated with everyday purchases create pathways for preventive care offerings that leverage routine retail encounters for continuous monitoring. ## Related on Trend Hunter - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Smile Care Smoothies](https://www.trendhunter.com/trends/mint-condition-smile-smoothie.md) - [Tropical Celebrity Smoothies](https://www.trendhunter.com/trends/mamas-bang-bang-smoothie.md) - [Bone Broth Hot Chocolates](https://www.trendhunter.com/trends/bone-broth-hot-chocolate.md) - [Clean Label Plant-Based Meats](https://www.trendhunter.com/trends/beyond-meat-products.md) - [Gut-Friendly Pumpkin Smoothies](https://www.trendhunter.com/trends/love-your-gut.md) - [Celebrity-Branded Smoothies](https://www.trendhunter.com/trends/the-westside-whimsy.md) - [Wellness Smoothie Deliveries](https://www.trendhunter.com/trends/erewhon-in-nyc.md) - [Y2K Pop-Star Smoothie Launches](https://www.trendhunter.com/trends/christina-aguilera-x-vita-coco.md)