# Anagram Game Advertisements This Love Story Ad Promotes Scrabble Through Fun Word Play By Ady Floyd | Published 2015-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fun-word-play References: [adweek](http://www.adweek.com/news-gallery/advertising-branding/week-s-must-haves-perfect-solution-lazy-dog-owner-164939) This romance-inspired advertisement reveals how fun word play can apply to real life situations as well as board games. The board game [Scrabble](https://www.trendhunter.com/trends/national-scrabble-day) wanted its ad to show a playful side to language and word choice. This educational board game has been around for many years but this is the first advertisement that has reached out to a younger generation. The ad follows two young people who are unhappy in their daily lives. The commercial uses text to spell out why the two people are unhappy. Each text is an anagram for the other person’s situation. Eventually the the two individuals meet at a party and realize their names, Agostina and [Santiago](https://www.trendhunter.com/trends/bark-1), are an anagram which. The commercial leaves the viewer feeling happy. It is an adorable and heartwarming commercial shows fun word play through an unconventional form. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertisements:** Exploring creative ways to engage viewers through interactive and playful advertisements. - **Storytelling in Advertising:** Using narrative techniques to create emotional connections with consumers through ads. - **Targeting Younger Audiences:** Developing strategies to capture the attention and interest of the younger generation in advertising campaigns. ### Industries Being Reshaped - **Board Games:** Leveraging innovative advertising techniques to promote board games and increase engagement. - **Education:** Integrating educational concepts into advertising campaigns to attract and engage younger audiences. - **Marketing and Advertising:** Utilizing creative storytelling and interactive elements to captivate consumers and enhance brand awareness. ## Related on Trend Hunter - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Community Board Game Pop-Ups](https://www.trendhunter.com/trends/national-scrabble-day.md) - [Anagram Puzzle Games](https://www.trendhunter.com/trends/eightile-anagram-game.md) - [Gen Z-Focused Board Games](https://www.trendhunter.com/trends/scrabble-together.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Relaxing Brain Teaser Games](https://www.trendhunter.com/trends/sprinkle-words.md) - [Custom Puzzle Gifts](https://www.trendhunter.com/trends/wordamour.md)