# Silly Airplane Safety Cards Odd Characters Illustrate Safety Procedures By Cowbag | Published 2008-09-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/fun-with-airplane-safety-cards-characters-hidden-in-safety-cards References: [cellar.org](http://cellar.org/iotd.php?threadid=17957) This is too good - in case of an emergency landing, please follow Willy Wonka? Brilliant. If you were flying with an airline it would be nice to think they took your safety seriously. But look closely at these [safety/evacuation card](https://www.trendhunter.com/trends/braille-safety-manuals) of an [unnamed Canadian airplane](https://www.trendhunter.com/trends/canadien-ocean) and as well as Mr. Wonka you'll see cowboys, ballerinas, construction workers, and jockeys. **Implications** - [Subliminal advertising](https://www.trendhunter.com/trends/legitimate-you) is a great way to get consumers to do a double-take on whatever you are trying to market. Adding in unexpected details or subtly alluding to something is a surefire way to have people pay more attention. Businesses should realize that the market for in-you-face advertising is falling to the wayside and subtly is taking over. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Why This Trend Is Growing - **Subliminal Advertising:** Using unexpected details or subtle allusions in advertising to grab consumer attention. - **Attention to Details:** Emphasizing the importance of small and unexpected elements in marketing strategies. - **Subtle Marketing:** Shifting from overtly prominent advertising to more subtle and understated approaches. ### Industries Being Reshaped - **Marketing and Advertising:** Discovering new ways to grab consumer attention and create impactful campaigns with unexpected details or subtle elements. - **Airline Industry:** Exploring innovative approaches to safety instructions and passenger information materials by incorporating unique and attention-grabbing elements. - **Consumer Goods:** Developing products or packaging that incorporate unexpected or subtly alluding design elements to pique consumer interest. ## Related on Trend Hunter - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md)