# Playful Ice Cream Tubs Bula's 'FunTub' Packaging Design Doubles as a Sand Castle Mold By Laura McQuarrie | Published 2019-03-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fun-tub References: [fabnews.live](https://fabnews.live/bulla-and-publicis-worldwide-reinvent-the-ice-cream-tub-to-build-sandcastles-in-the-sun/) & [bulla.au](https://www.bulla.com.au/) A great number of brands are stepping up for the environment by introducing [sustainable packaging designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) and among them is Australian dairy brand Bulla with its 'FunTub.' Rather than sharing conventional [tubs of ice cream](https://www.trendhunter.com/trends/the-alchemist-by-jdo), the brand created packaging that can be used to shape sandcastles in the sun once its food contents have been emptied. The limited-edition Bulla FunTub helps to bring awareness to the fact that only about 12% of [plastic is recycled](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream) in Australia each year, and there is ample opportunity for plastic packaging to be diverted from landfills if it is creatively repurposed. The family-sized ice cream tub not only supports the environment but also Bulla's commitment to inspiring families to come together in fun new ways. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 22% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging Designs:** Brands can create packaging that can be creatively repurposed to support the environment and drive awareness around waste reduction. - **Fun and Interactive Packaging:** Innovative packaging designs that serve a secondary purpose as an interactive activity can strengthen brand loyalty and engagement. - **Eco-conscious Consumerism:** The rise of eco-consciousness among consumers presents opportunities for brands to differentiate themselves through sustainable packaging and ethical practices. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry can implement innovative packaging designs to improve sustainability and customer engagement. - **Consumer Goods:** The consumer goods industry can benefit from more sustainable and interactive packaging designs that resonate with eco-conscious consumers. - **Marketing and Advertising:** Marketing and advertising agencies can help brands differentiate themselves through creative packaging designs that reflect the growing trend of eco-conscious consumerism. ## Related on Trend Hunter - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Convenient Frozen Yogurt Tubes](https://www.trendhunter.com/trends/frubes-freeze-em-pack.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Shareable Ice Cream Containers](https://www.trendhunter.com/trends/scoopapalooza.md) - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ice-cream-spoons.md) - [Domed Lid Yogurt Bowls](https://www.trendhunter.com/trends/go-bowl.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md)