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# Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper

By Laura McQuarrie | Published 2017-03-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/fun-toothpaste
References: [adeevee](http://www.adeevee.com/2017/03/burger-king-whopper-thoothpaste-online/) & [bk](http://www.bk.com/)

Burger King France recently shared its newest innovation—not a burger, but a fun toothpaste flavor that reminds of its iconic [Whopper](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper) burger.

Although the [YouTube](https://www.trendhunter.com/trends/flame-grilled-billboard) video was shared near the end of March, the release date's closeness to April Fool's Day sets it up as a prank product. This is supported by the fact that the end of the commercial is concluded by a disclaimer that says: "contains Whopper. Not to be used before 3PM. Ask your restaurant before using," in a way that mocks disclaimers that are quickly read at the end of ads for medication.

Even so, there are plenty of [novelty toothpastes](https://www.trendhunter.com/trends/everlasting-gobstopper-toothpaste) that have been released by other brands, designed to taste like everything from bacon and pickles to various desserts, so the creation of a real Whopper Toothpaste is also plausible.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 11% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Novelty Toothpaste Flavors:** Opportunity to create toothpaste flavors that mimic different food items.
- **Prank Product Marketing:** Potential to innovate marketing strategies by creating prank products.
- **Mocking Disclaimers in Ads:** Opportunity to satirize the typical disclaimers used in advertising.

### Who This Affects Most

- **Oral Care:** Disruptive innovation opportunities in creating unique toothpaste flavors.
- **Food and Beverage:** Innovation potential in creating food-flavored novelty products like toothpaste.
- **Advertising and Marketing:** Opportunities to innovate marketing strategies with prank products and satirical disclaimers.

## Related on Trend Hunter

- [Condiment-Flavored Toothpastes](https://www.trendhunter.com/trends/toothpaste-sachets.md)
- [Dill Pickle Toothpastes](https://www.trendhunter.com/trends/boka-x-grillos.md)
- [Pickle-Flavored Toothpastes](https://www.trendhunter.com/trends/pickle-flavored-toothpaste.md)
- [Fried Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-x-kfc.md)
- [Toothpaste-Flavored Ice Creams](https://www.trendhunter.com/trends/toothpaste-flavored-ice-cream.md)
- [Toothpaste-Flavored Ice Creams](https://www.trendhunter.com/trends/licor-del-polo-junior.md)
- [Glazed Donut Toothpastes](https://www.trendhunter.com/trends/glazed-donut-toothpastes.md)
- [Salty-Sweet Toothpastes](https://www.trendhunter.com/trends/salted-caramel-pretzel-toothpaste.md)
- [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md)
