# Pretzel Chain Shower Curtains Auntie Ann's Released a Fun Shower Curtain for National Pretzel Day By Laura McQuarrie | Published 2019-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fun-shower-curtain References: [prnewswire](https://www.prnewswire.com/news-releases/auntie-annes-showers-pretzel-love-this-national-pretzel-day-with-buy-one-get-one-free-pretzels-and-shower-curtain-launch-300835260.html) & [auntieannes.threadless](https://auntieannes.threadless.com/designs/a-twisted-day/home/shower-curtain) Ahead of National [Pretzel](https://www.trendhunter.com/trends/auntie-annes-1) Day this year, Auntie Ann's is going all out by sharing a Buy One Get One Free offer, as well as a fun shower curtain as part of its For the Love of Pretzels collection on Threadless. For a limited time starting on April 26th, National Pretzel Day, fans will be able to buy any pretzel item and get either an Original or [Cinnamon Sugar Pretzel](https://www.trendhunter.com/trends/rold-gold-selects-auntie-annes) for free. To take their love of pretzels even further, fans will also be able to get their hands on the A Twisted Day shower curtain, which features a colorful yellow and blue design by Daniel Stevens. 100% of Auntie Ann's Threadless collection helps to support its charity partner, Alex's [Lemonade Stand Foundation](https://www.trendhunter.com/trends/baked-lemon-ricotta). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **National Pretzel Day:** Opportunity for businesses to create limited-time promotions and product collaborations to celebrate the day and engage with customers. - **For the Love of Pretzels Collection:** Creating branded merchandise collections allows businesses to expand their reach and connect with fans on a deeper level. - **Charity Partnerships:** Collaborating with charitable organizations helps businesses contribute to a positive cause and build goodwill with customers. ### Industries Being Reshaped - **Food and Beverage:** Innovative promotions and collaborations can be utilized by food and beverage brands to attract customers and increase brand loyalty. - **Retail (merchandise):** Creating branded merchandise collections provides an additional revenue stream for retailers and strengthens their brand presence. - **Non-profit and Charitable Organizations:** Partnering with businesses allows non-profit organizations to raise funds and enhance their social impact. ## Related on Trend Hunter - [Pretzel-Scented Perfumes](https://www.trendhunter.com/trends/auntie-annes-1.md) - [Pizza-Style Pretzel Bites](https://www.trendhunter.com/trends/pretzelria-delivery-service.md) - [Halloween Pretzel Buckets](https://www.trendhunter.com/trends/twist-or-treat-halloween-buckets.md) - [Pretzel Perfume Events](https://www.trendhunter.com/trends/pretzel-parfumerie.md) - [Heat-and-Eat Soft Pretzels](https://www.trendhunter.com/trends/superpretzel-soft-pretzels.md) - [Sweetly Finished Pretzel Bites](https://www.trendhunter.com/trends/confetti-pretzel-nuggets.md) - [Buttery Pretzel-Infused Cookies](https://www.trendhunter.com/trends/chocolate-chip-cretzel.md) - [Pretzel Beer Partnerships](https://www.trendhunter.com/trends/shock-top-and-auntie-annes.md) - [Auntie-Themed Cash Giveaways](https://www.trendhunter.com/trends/national-auntie-day.md)