# Colorful Millennial Kitchenware Walmart and BuzzFeed's Tasty are Selling Fun Kitchen Tools By Laura McQuarrie | Published 2018-03-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fun-kitchen-tools References: [walmart](https://www.walmart.com/cp/tasty/1544579) In partnership with [BuzzFeed's](https://www.trendhunter.com/trends/botatouille) brand Tasty, [Walmart](https://www.trendhunter.com/trends/thyme-table) is now selling a range of fun kitchen tools at prices between just over $4 to $99. Some of the Tasty kitchenware that can now be found online and through thousands of Walmart stores include a variety of convenient cooking and baking staples, such as mixing bowls and spatulas, as well as [non-stick cookware](https://www.trendhunter.com/trends/material-kitchen). The entire collection is united by a range of bright colors that have the potential to add a pop of color to one's kitchen. As well as being able to find a variety of Tasty-branded cookware and bakeware through Walmart's site, consumers will also have access to cooking hacks and buzz-worthy recipes ideas like churro ice cream bowls and mozzarella stick onion rings. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Colorful Kitchenware:** The trend of adding bright colors to kitchen tools presents an opportunity for innovative and visually appealing product designs. - **Convenient Cooking Tools:** The trend of offering convenient cooking and baking staples creates opportunities for the development of time-saving and user-friendly kitchen gadgets. - **Cooking Hacks and Recipes:** The trend of providing cooking hacks and buzz-worthy recipe ideas opens up possibilities for creating innovative kitchen accessories and tools that facilitate unique culinary experiences. ### Industries Being Reshaped - **Retail:** The retail industry can benefit from the trend of colorful kitchenware by offering a wide range of fun and vibrant cooking tools to attract millennial consumers. - **Kitchenware Manufacturing:** The kitchenware manufacturing industry has the opportunity to develop innovative and functional cooking tools that are not only visually appealing but also convenient to use. - **Food Content Creation:** The food content creation industry can leverage the trend of cooking hacks and recipes to create engaging and interactive experiences for consumers, such as cooking classes and online tutorials. ## Related on Trend Hunter - [Digital-First Kitchen Collections](https://www.trendhunter.com/trends/so-yummy-by-bella.md) - [Color-Centric Kitchen Appliances](https://www.trendhunter.com/trends/thyme-table.md) - [Kitschy Private Label Kitchenwares](https://www.trendhunter.com/trends/lidl-kitchenwares.md) - [Kids Cookware Collections](https://www.trendhunter.com/trends/material.md) - [Collab Kitchen Tools Collections](https://www.trendhunter.com/trends/stranger-things-x-williams-sonoma.md) - [Monochromatic Cartoon-Inspired Kitchen Sets](https://www.trendhunter.com/trends/disney-kitchen-set.md) - [Whimsical Cookware Collections](https://www.trendhunter.com/trends/whimsical-cookware.md) - [Private Label Kitchenware Collections](https://www.trendhunter.com/trends/figmint-kitchenware-collection.md) - [Affordable Luxury Appliances](https://www.trendhunter.com/trends/thymetable.md)