# Mustachioed Food Packaging Don Bidon's Fun Food Packaging Plays Around with Personality By Laura McQuarrie | Published 2014-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fun-food-packaging References: [thedieline](http://www.thedieline.com/blog/2014/8/25/don-bidon) & [getbrand.ru](http://www.getbrand.ru/) The [fun food packaging](https://www.trendhunter.com/trends/spoof-beauty-range) for Don Bidon is packed with personality, which comes from having a playful face for each product that's made up of different food items. The packaging designed by Getbrand asks the question: "What personality inspires your breakfast?" Each food product has its own distinct identity, like an oatmeal packet featuring cheery berry features and a mint leaf mouth, or the [chocolate spread](https://www.trendhunter.com/trends/fearne-and-rosie), which has a face made up of chocolate bits and curls. Although the faces are subtle, their human qualities are emphasized with a speech bubble that calls their ability to speak to attention. Although there are a lot of characters to choose from, they're also easily distinguished by color and [vivid product images](https://www.trendhunter.com/trends/fruit-bliss) on each tub, wrapper or packet. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Personality-driven Packaging:** Creative packaging designs featuring characters made up of food items are becoming popular, presenting new opportunities for brands to stand out and engage with consumers. - **Customizable Product Identities:** The use of customizable product identities allows brands to connect with consumers on a personal level, addressing their specific preferences and tastes. - **Humorous Branding:** Incorporating humor into brand identity and packaging can distinguish products on the shelf and create a memorable experience for consumers. ### Where This Applies - **Food and Beverage:** By using creative packaging designs to convey personality and humor, food and beverage companies can differentiate their products in a crowded marketplace. - **Marketing and Advertising:** Customizable product identities and personality-driven packaging creates new opportunities for marketers to engage with consumers and create memorable advertising campaigns. - **Design and Branding:** Innovative and humorous packaging designs require skilled designers and branding experts to create an effective and engaging product identity. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Pasta Sauce Characters](https://www.trendhunter.com/trends/mr-ridiculously-good.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md)