# Fishy Hip Hotel The Pearl Hotel in San Diego By Dex Diego | Published 2007-07-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/fun-fishy-hotel-happenings-in-san-diego References: [thepearlsd](http://www.thepearlsd.com) & [thepearlsd](http://www.thepearlsd.com) There's something fun and "fishy" going on at The Pearl Hotel, San Diego. This new 23-room [boutique property](https://www.trendhunter.com/trends/bellyard-hotel) opens on August 30th. Attached are photos of two guest rooms and an image of Greta the Goldfish, who's been getting a lot of attention. Since this hip hotel has limited grounds, it can't play host to dogs. However, as a compromise, a tropical fish in each room is kind of cool, don't you think? Apparently, Greta the Goldfish has been singled out as the Grand Dame of the in-room aquatic life that resides in wall-hanging fishbowls. Each tropical fish, in each room, has its own nameplate to complete a whimsical way of adding [pet friendliness](https://www.trendhunter.com/trends/kimpton-saint-george-hotel), while also referencing The Pearl's close proximity to San Diego Bay. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 65% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Boutique Hotels with Unique Amenities:** Opportunity for boutique hotels to differentiate themselves by offering unique and unconventional amenities like in-room tropical fish. - **Whimsical Pet-friendly Accommodations:** Disruptive innovation opportunity for hotels to cater to pet owners by providing pet-friendly alternatives like wall-hanging fishbowls with named tropical fish. - **Creative Room Decor and Personalization:** Trend of personalized room decor in hotels, allowing guests to feel more connected to their accommodations and creating a memorable experience. ### Where This Applies - **Hospitality:** Opportunities for hotels to innovate by offering unique amenities and accommodations that appeal to pet owners and guests seeking personalized experiences. - **Aquarium & Pet Retail:** Potential market for suppliers of tropical fish and fish-related products that cater to boutique hotels incorporating in-room fishbowls. - **Interior Design:** Opportunity for interior designers to collaborate with hotels in creating whimsical and personalized room decor that enhances the guest experience. ## Related on Trend Hunter - [In-Hotel Human Dog Beds](https://www.trendhunter.com/trends/plufls.md) - [Luxury Pet Hotel Experiences](https://www.trendhunter.com/trends/very-important-pets.md) - [Retro Surf-Nostalgic Boutique Hotels](https://www.trendhunter.com/trends/sea-sea.md) - [Personalized Pet Amenities](https://www.trendhunter.com/trends/fairmont-hotels-resorts1.md) - [Exclusive Lake Front Stays](https://www.trendhunter.com/trends/lakehouse-hotel-and-resort.md) - [Scenic Poolside Studios](https://www.trendhunter.com/trends/wayfinder-waikiki.md) - [Art Deco Hotel Renovations](https://www.trendhunter.com/trends/pelican-hotel-1.md) - [Pet-Honoring Toronto Hotels](https://www.trendhunter.com/trends/kimpton-saint-george-hotel.md) - [Grandma-Core-Inspired Hotel Offerings](https://www.trendhunter.com/trends/kimpton-vero-beach-hotel.md)