# Dramatically Driven Interactive Campaigns This Fun Facebook App Lets You to Drive Through an Image By Kyle Towers | Published 2013-01-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fun-facebook-app References: [bitrebels](http://www.bitrebels.com/social/unpretentious-facebook-app/) & [facebook](https://www.facebook.com/Mitsubishi/app_354131687994893) [Mitsubishi](https://www.trendhunter.com/trends/outlander-trail-edition) has created a fun [Facebook](https://www.trendhunter.com/trends/made-for-what-youre-made-of) app called 'Unpretentious' that is sure to be a smash hit. The app enables those inclined to add a choice photograph straight to a video sequence. The video sequence, which is interactive with the user, then has a car drive straight through the photo, smashing it into a million pieces. Featured in the video sequence is two suited gentleman who make sure the car is clean after each smashed photo. It starts with the push of a button, which is meant to mimic a car's start button. The video also includes vibrant sound effects and suspenseful music. The fun Facebook app is a clever [interactive campaign](https://www.trendhunter.com/trends/playbuild) put on to promote the all new Mitsubishi Outlander Sport. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Video Campaigns:** More and more brands are creating interactive video campaigns to engage with their audience and promote their products. - **Social Media Promotions:** Brands are using creative and fun social media promotions to showcase their products and increase their online presence. - **Brand Awareness Techniques:** Creative and unique campaigns are being used to increase brand awareness and engage with target audiences. ### Industries Being Reshaped - **Automotive Industry:** Automotive companies are using interactive campaigns to promote their latest models and attract potential customers. - **Marketing Industry:** The marketing industry is utilizing social media platforms to promote their clients through innovative and engaging campaigns. - **Entertainment Industry:** The entertainment industry is creating interactive campaigns to engage with audiences and promote their latest releases. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md)